We live in an on-demand world. Everything from our favorite shows, a ride, food, and so on, are right at our fingertips. So, why not the same for executive-level marketing services? That’s what you get with the Michigan Creative fractional CMO model. On-demand perspectives and marketing leadership from an industry expert to find out and execute exactly what your company …
If you’ve ever worked with a marketing agency then you understand the long and drawn-out process of submitting an RFP and waiting weeks. Then a meeting face-to-face for a pitch and presentation a fantastic proposal that’ll knock their socks off and wait some more. Then, you understand. If you haven’t, that’s even better. The current marketing model is broken. It’s …
Graphic Design is “the art or skill of combining text and pictures in advertisements, magazines, or books.” As a highly visual society, we cannot seem to go a day without noticing the golden arches, that is McDonald’s or the goddess of Starbucks. These are just a few of the worldwide logos and designs behind strong brands. Often time’s people think …
There are endless amounts of great jobs available in the skilled trades industry. The problem most companies are having is reaching their talent. The industry is advancing and your marketing efforts should be too. Whether you’re trying to get the attention of wholesalers, distributors, retailers or all three, every business owner working in a skilled trade needs a marketing strategy. It’s …
Social media is an ever-evolving platform that can be used to connect, engage, and grow businesses. And, now more than ever people are using social media to engage with the brands they love. According to Hootsuite, on Instagram alone, 80% of people follow at least one business. Social media is a fast, effective and inexpensive way to reach a very …
Blogging can be fun, but it can also be frustrating at times. Whether it’s for fun or business, it takes work. Blogging regularly can be a great way to increase leads and SEO as well as improve online visibility. According to Forbes, marketers who prioritize blogging are 13 times more likely to see a positive return on investment. Having a …
Imagine you’re running a 5K. You’re feeling great, keeping pace with the other runners, but after the first kilometer, you decide to stop. “Eh, I already ran one kilometer, that should be good enough”. You’re probably thinking, “This scenario sounds silly, who on Earth would do that”? Well, in the marketing world, that’s akin to sending only one email to …
The unveiling of your new website is an exciting time for your business. You’ve put in the blood, sweat, and tears, and now you’re ready to reap the rewards. The anticipation is through the roof, but it’s smart to take a step back and give your new site a thorough once-over before you make the launch official. Why is this …
Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …
Health: mental, physical, emotional. It’s something you’re probably tired of reading and talking about, but hear us out on this one. It’s something that controls your life, even when you don’t think it might be. Your health is crucial to be thinking about, day in and day out. It has a huge affect on your business, whether or not you’re …
