With the countless platforms available for advertising online, it can be difficult to figure out which is the right platform for your advertising dollars. As an advertising agency, we often get asked, which is the best platform to advertise online? and which can bring in the best ROI?” These are all great questions. However, they can also be complex to …
You would think an advertising management major would find an internship easily, right? Wrong. I started applying for internships in the Fall of 2018 and everyone answered, “Sorry, but we’re looking for candidates with more experience,” but how am I supposed to gain experience if nobody will hire me? The harsh winter came and career fairs at Michigan State University …
Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …
The video age is upon us, my friends, and Michigan Creative wants to help make sure that your business is not falling behind. Log-in to your Facebook account and start scrolling through the Newsfeed. If you’re like most people, as soon as you log on, you’re going to see numerous videos on vast topics ranging from food, politics, or the …
If you’ve ever wondered how and why some companies generate the video content they do, you aren’t alone. Anytime you watch T.V. and a commercial you either love or hate comes on, you always think, “I wonder why they decided to do that.” The beauty of video is that it generates a wonderful sense of curiosity among the people who …
You have outdone yourself Google, well played. Google recently released another 2-minute video campaign about the new Google Pixel 2 and it’s awesome. Their theme is titled “Ask more of your phone” and, according to the press materials, “It’s a film that celebrates Google’s love for questions and how they push us forward and tee’s up Google Pixel 2 as the …
5 Things You Need to Know About Facebook Ads When it comes to ads on Facebook, it is a great way to reach a huge target audience if you know how to utilize the ads to most effective means. You need to discover a few things about Facebook and the FB ads you see on your newsfeed before you decide …
4 Reasons to Add Video Campaigns to Your Advertising Advertising used to be on radio, television, magazines and in the newspaper. Now you’ll see advertising in a variety of places and in a variety of mediums used. One of the most popular ways to advertise these days is by using video. You want to get the word out about your …
Why Your Business Needs Video When talking about building Marketing Machines, video is a vital component to that discussion and to the success of that machine. Why do you need video? Video is content. They are becoming more popular than ever and quickly taking over digital marketing. With a video, there is the ability to convey a great deal of information …
When it comes to advertising your business, you want to make sure that you’re targeting the audience you want to reach directly. When you have a clearly defined target audience, it becomes much easier to determine where and how to market your business. The most important aspects to start consider when determining your target audience are the following demographics: age …
