In today’s fast-paced digital landscape, capturing the attention of your audience is more challenging than ever. With the rise of social media platforms as primary sources of information and entertainment, businesses are constantly seeking innovative ways to stand out amidst the noise. Among these strategies, one tool has emerged as a powerhouse for engaging audiences: video content. For digital marketing …
In the fast-evolving digital world, the pace of change in content consumption and creation is rapid. By 2024, we anticipate a blend of traditional and innovative content strategies. To remain competitive and keep content engaging, both businesses and individuals must keep ahead of these evolving trends. In the upcoming discussion, we will explore the key content types that should be …
In today’s crowded marketplace, data and features are like white noise, easily tuned out in a sea of sameness. Customers crave connection, a deeper understanding of the brands they interact with. That’s where the powerful art of storytelling comes in. Stories tap into the wellspring of human emotions, making information stick like a cherished memory. Imagine the difference between dryly …
So you are looking to get serious about your content marketing strategy. You check Google, and a swarm of sponsored posts with vague information leave you more confused than you were to start. But still, where do you start? To help, we’ve compiled a few content marketing tips for a successful strategy that you can easily follow. Whether you’re developing …
The goal for every small business is to become a household, recognizable name. Luckily, thanks to technology, that is easier than you might think. Proper branding is just the first step to becoming a recognizable name. The next step is opening your business up to the world of having a digital presence. As a marketing agency, we know these are …
It’s no secret that people are consuming more content than they ever have before. Social media is a staple in most people’s lives, and just about everything is available in an online format. Consumers are being flooded with so many different messages daily that advertising fatigue and overexposure are common problems in today’s market. So, how can your business cut …
Imagine you’re running a 5K. You’re feeling great, keeping pace with the other runners, but after the first kilometer, you decide to stop. “Eh, I already ran one kilometer, that should be good enough”. You’re probably thinking, “This scenario sounds silly, who on Earth would do that”? Well, in the marketing world, that’s akin to sending only one email to …
In the quest for better product awareness and a bigger bottom line, companies of all stripes can always benefit from effective email marketing solutions. Michigan Creative, a savvy digital marketing firm in Lansing, offers some of our favorite, strategies for achieving a better open rate. Quality Content This is really where it all starts, and it’s simple cause-and-effect: the more …
Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …
A brand anthem video. You know it when you see it, or rather, experience it. It’s the North Face video that makes you want to venture into the wilderness and explore the unknown. The Nike commercial that personifies its slogan and lights your inner fire to strive and achieve physical feats. General Electric hits you straight on with its “Ideas …
