The premise of any successful business is crafting meaningful relationships. From employees and customers to partners and sponsors, relationships matter. At Michigan Creative, we’ve found that our good relationships come pretty effortlessly. Here is where our core values come into play. Everyone we come in contact with should have a better day. By simply treating the people we come in …
Have you ever heard of an onliness statement? Once you learn what it is, you’ll understand why everyone could benefit from having one. Think of an onliness statement as a pitch that answers: the who, what, where, when, and why of your business. It not only tells your customers who you are, but it also gives your employees a clear …
You’ve probably heard us say it before, but at Michigan Creative, we believe everyone we meet should have a better day. It’s one of our core values, and it can be boiled down into two words: be kind. Kindness in the workplace is crucial to maintaining a respectful, fun, and safe environment. Here’s why: Kindness Creates Leaders Leadership is another one of …
For companies that work in the communications industry, there are a lot of marketing agencies that avoid having necessary conversations with their clients. They use cookie-cutter marketing strategies to “get the job done”, but there is no explanation of the process behind the methods they implement. This process is where Michigan Creative differs strongly from other marketing agencies. Consider us …
Leadership is an essential component when it comes to running a business. A leader provides guidance and advice and lets us know what to expect next. There are so many different moving pieces when it comes to leadership- half the time, many of us wonder if we’re even doing it right. Then, one day, you see the robust team you …
If you’re reading this, you’ve probably at some point stumbled across the homepage of our website. As it says in white ultra-bold Gotham text, we live to create. It’s even one of our core values because it’s part of the framework for all of Michigan Creative. Oops, it’s in our name too. At Michigan Creative, you’re not just getting another …
Our core values are simple, detailed principles created around who we are as an organization, team and people. To our team, they are so much more than just words on a page or our website. They are the values and principles that drive our team and actions as a company. We utilize these core values for hiring, firing, reviews, raises, …
Client relationships built on mutual trust and respect are the ones that last. However, communication is the glue that retains those relationships. When communication fails, you will probably feel uneasy or wary of why this information wasn’t presented to you sooner. At Michigan Creative, we believe that healthy client relationships begin with open communication. We never want our clients to …
A common misconception in the marketing world is that it takes big agencies to perform impactful marketing results. It’s easy to think that the companies with the largest number of employees, big buildings, and the most expensive setup will achieve the best ROI. However, things like communication and strong collaboration can easily fall to the side. At Michigan Creative, we …
It’s no secret that people are consuming more content than they ever have before. Social media is a staple in most people’s lives, and just about everything is available in an online format. Consumers are being flooded with so many different messages daily that advertising fatigue and overexposure are common problems in today’s market. So, how can your business cut …
