In today’s crowded marketplace, data and features are like white noise, easily tuned out in a sea of sameness. Customers crave connection, a deeper understanding of the brands they interact with. That’s where the powerful art of storytelling comes in. Stories tap into the wellspring of human emotions, making information stick like a cherished memory. Imagine the difference between dryly …
The premise of any successful business is crafting meaningful relationships. From employees and customers to partners and sponsors, relationships matter. At Michigan Creative, we’ve found that our good relationships come pretty effortlessly. Here is where our core values come into play. Everyone we come in contact with should have a better day. By simply treating the people we come in …
If you’re reading this, you’ve probably at some point stumbled across the homepage of our website. As it says in white ultra-bold Gotham text, we live to create. It’s even one of our core values because it’s part of the framework for all of Michigan Creative. Oops, it’s in our name too. At Michigan Creative, you’re not just getting another …
No matter what industry you are in, there are a few things every business has in common: Leadership, employees and customers. Leadership provides direction, fosters morale, and can act as a guide for tough decisions. Employees are what make your company tick. The need to attract and retain employees who believe in your company’s core values and strive to provide …
Client relationships built on mutual trust and respect are the ones that last. However, communication is the glue that retains those relationships. When communication fails, you will probably feel uneasy or wary of why this information wasn’t presented to you sooner. At Michigan Creative, we believe that healthy client relationships begin with open communication. We never want our clients to …
A common misconception in the marketing world is that it takes big agencies to perform impactful marketing results. It’s easy to think that the companies with the largest number of employees, big buildings, and the most expensive setup will achieve the best ROI. However, things like communication and strong collaboration can easily fall to the side. At Michigan Creative, we …
First of all, I apologize for the lack of blogs lately. I have been very busy-I just got back from getting married and going on a honeymoon! Speaking of our honeymoon, an event that happened while we were there sparked me to write a blog which, as the title implies, is about using Twitter as a news source. My husband …
