In today’s fast-paced digital landscape, capturing the attention of your audience is more challenging than ever. With the rise of social media platforms as primary sources of information and entertainment, businesses are constantly seeking innovative ways to stand out amidst the noise. Among these strategies, one tool has emerged as a powerhouse for engaging audiences: video content. For digital marketing …
Remember the sinking feeling of scrolling through endless social media posts, searching for something engaging? Brands face that same struggle daily. Cutting through the noise and building a thriving community requires a strategic approach. Introducing the 4 E’s Framework: your key to social media success. Forget bland posts and generic engagement because the 4 E’s offer a roadmap to forge …
Your social media channels aren’t just a place to share important updates with your friends, followers, and clients. They’re also your one chance to make a good first digital impression on anyone who comes across your page, intentionally or by accident. That’s why your social media accounts must be in tip-top shape when potential clients come across them. Here are …
Your secret marketing weapons may be closer than you think. You may pass them every day, and you might even know one personally. Micro-influencers have extraordinary marketing power, and although it’s not a Michigan Creative service that we provide, we still feel like you should keep this tool in your back pocket. They market through their branded content creation within a …
Social media is an ever-evolving platform that can be used to connect, engage, and grow businesses. And, now more than ever people are using social media to engage with the brands they love. According to Hootsuite, on Instagram alone, 80% of people follow at least one business. Social media is a fast, effective and inexpensive way to reach a very …
No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …
Two years ago, I woke up at 6 AM every day sick to my stomach. I got up, got ready for work, and hopped into the car where I stopped by Tim Hortons and pick up a Steak, Egg and Cheese sandwich and a Mocha Iced Capp. I would proceed to take a few bites on the way to work, …
At Michigan Creative, a lot of our videos end up being placed on websites and released onto social media. Here’s an up to date guide on what you need to know about posting videos on Facebook and Instagram. Facebook Posting onto Facebook, not embedding. We always recommend that when you post a video on social media, you upload the video …
About a week prior to beginning my internship with Michigan Creative, I touched down on US soil after 4.5 months of studying abroad. For 4 days a week, home was Budapest, Hungary, and the other 3 were spent traveling throughout different countries across Europe. About an hour into my flight back to Detroit, I began to think about how I …
Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …
