In the world of branding, design is more than just aesthetics—it’s a powerful tool that can shape perception, evoke emotion, and drive consumer behavior. Design plays a crucial role in setting your brand apart from the competition in a crowded market with split-second decision-makers. Logo, brand color, typography, and layout are all elements of brand design formulated to ensure your …
Building a strong brand voice is crucial in developing your brand’s identity. So how does voice differ from identity? Brand voice is the way your brand communicates with your target audience, while brand identity is the visual and non-visual elements. A brand’s voice is expressed through written and spoken words, marketing materials, social media, and other communication channels. Follow our …
You may have missed the opportunity to engage with AI in 2023, but in 2024 AI is here to stay. Companies are adopting new processes that feature AI aid in the initial planning stage of their strategy and as a tool for inspiration. The efficiency of your competitors will only increase with the advent of AI, and it’s important to …
The Halo Effect is a common error in reasoning where a person’s impression of a single trait or characteristic influences their judgment of unrelated factors. In the realm of branding and marketing, this means that consumers tend to favor a company solely based on their positive experiences with the company’s products or the overall image that the company presents to …
In today’s competitive marketplace, it’s more important than ever for businesses to have a strong brand. A well-defined brand can help you stand out from the competition, attract new customers, and build loyalty with existing ones. One of the most important aspects of branding is consistency. Your brand should look and feel the same across all channels, from your website …
For impactful marketing across every channel, it’s important to note what figures matter the most. Data-driven decisions can not only increase brand awareness but bring in ROI. Here are the measures you should focus on for each channel to transform your brand through creative digital experiences. Instagram & TikTok On Instagram and TikTok, post saves, shares, and comments encourage the …
Creating your brand is one of the most important steps in defining your business identity. The stronger and more recognizable your brand, the more likely you can achieve your goals and succeed. At Michigan Creative, we strive to make you think about your business in a new light when developing anything branding related. Here are some of the steps we …
Congrats, entrepreneur! You’ve worked hard to build your brand, and you have a fantastic business to show for it. Just one problem – no one knows about it yet. Strategic marketing is the difference between standing out from the competition and getting swallowed by it. At Michigan Creative, we pull together many different aspects of strategic marketing into a cohesive …
The goal for every small business is to become a household, recognizable name. Luckily, thanks to technology, that is easier than you might think. Proper branding is just the first step to becoming a recognizable name. The next step is opening your business up to the world of having a digital presence. As a marketing agency, we know these are …
Typically, as advertisers and marketers, we want to drive growth through sales. But, right now, we are faced with a dilemma because the vast majority of thriving businesses don’t need more sales. They need more reliable employees and talent to keep up with the new business they already receive. When looked at through a hiring and talent attraction lens, marketing …
