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How to Prompt and Role Set for AI

Michigan Creative
An abstract representation of collaboration between human guidance and AI innovation. Vibrant lines and shapes intertwine, symbolizing the harmonious interaction between human and AI elements. Human hands gently guide the flow of information, while futuristic patterns and glowing orbs depict the innovative capabilities of AI technology. Symbols of transparency and diversity underscore the importance of responsible AI usage and inclusivity. The composition exudes a sense of growth and progress, capturing the dynamic relationship between humans and AI in shaping the future.

You may have missed the opportunity to engage with AI in 2023, but in 2024 AI is here to stay. Companies are adopting new processes that feature AI aid in the initial planning stage of their strategy and as a tool for inspiration. The efficiency of your competitors will only increase with the advent of AI, and it’s important to understand how you can incorporate AI into your business plan to match the pace of the rest of the industry.

This blog explores the effective use of artificial intelligence (AI) through the techniques of prompting and role-setting. It emphasizes the transformative power of AI in generating creative text, translating languages, and providing informative responses. Let’s dive in.


When working with AI, it’s important to understand how to properly prompt the desired outcome you’re looking for. A prompt is similar to an initial engagement with your coworker. When you ask, “How was your day?”, the intended response you’re looking for is something along the lines of, “Good!” or “Bad”, however, there’s a lot of opportunity for variability every time you ask this question. It’s not inherently a yes or no question and is open for your coworkers to interpret how much information you are looking to receive from them. This simple question could turn into a long-winded story. AI works similarly. You want to be as exact and literal as you can be with your expectations, and what you’re looking to gain from this interaction. Tips for crafting effective prompts include being clear, providing context, using keywords, and setting the desired tone. The prompt serves as the starting point for AI’s creative output. The difference between AI and your coworker (hopefully) is that your coworker has a lot of lived experience that has shaped them into the person they are today. AI does not have that luxury. This leads us to role-setting.


Role-setting with AI is just as important as writing the proper prompt. This part of the process is where you tell AI specifically what persona or identity you want it to have. Need to ask your target audience what they look for in a company within your industry? Assign the role of your specific buyer persona to AI and run the simulation, keeping in mind that this will never take the place of in-depth primary and secondary research. Still, for brainstorming what direction to head in and crafting the right customer experience, this is the perfect place to start. Looking for a backboard to bounce ideas off of? Explain your job title, train it with information about the tone, brand, and previous work examples, and use it as a counterpart to your strategic planning.

Responsible Prompting and Role-Setting:

Understanding the limitations of AI is crucial for its effective use. While it can spark creativity and offer valuable insights, we must be mindful of potential biases. To foster inclusive and equitable outcomes, we must choose prompts that reflect diversity and avoid reinforcing harmful stereotypes. Just as you wouldn’t tell a colleague with limited context to “go wild” on a task, providing clear, comprehensive prompts with defined roles and desired tones is essential for guiding AI toward accurate and responsible outputs. Fact-checking these outputs remains vital, ensuring that the power of AI doesn’t overshadow critical human oversight. By approaching AI with these principles in mind, we can unlock its potential as a collaborative tool for progress.

Dive headfirst into AI in 2024. Streamline operations, create groundbreaking content, and understand your customers better with AI. Use responsible prompting and role-setting to unleash its creative spark and analytical prowess. Think of AI as an accelerator, not a replacement. Imagine your team amplified, your ideas supercharged, and your growth exponential. Success with AI is practically guaranteed for those who leverage its power. Let AI propel your business strategy to unprecedented heights.