Building a Strong Brand Voice

Building a strong brand voice is crucial in developing your brand’s identity. So how does voice differ from identity? Brand voice is the way your brand communicates with your target audience, while brand identity is the visual and non-visual elements. A brand’s voice is expressed through written and spoken words, marketing materials, social media, and other communication channels. Follow our …

Recording Microphone for Brand Voice

How to Develop Your Brand Voice

Have you ever read something your friend wrote, where it feels like you can hear them inside your mind, saying the words you’re currently reading? If you have, you probably have an intimate understanding of the unique words, phrases, and tones that differentiate their voice from others. Brands are no different. A brand voice is a brand’s way of communicating …