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What is a Brand Standards Guide

15/09/2023
Ann Marie Amann
Orange Brand Standards Guide Book on Desk

In today’s competitive marketplace, it’s more important than ever for businesses to have a strong brand. A well-defined brand can help you stand out from the competition, attract new customers, and build loyalty with existing ones.

One of the most important aspects of branding is consistency. Your brand should look and feel the same across all channels, from your website and social media to your marketing materials, and even your customer service interactions. This is where a Brand Standards Guide comes in.

A Brand Standards Guide is a document that outlines the visual and verbal elements of your brand, such as your logo, typography, color palette, and tone of voice. It’s a living document that should be updated as your brand evolves.

Having a Brand Standards Guide (BSG) has many benefits, including:
  • Increased consistency: A BSG ensures that your brand looks and feels the same across all channels, this can help build trust and credibility with customers.
  • Improved efficiency: A BSG can save time and money by providing a central storehouse for your brand assets and guidelines.
  • Reduced errors: A BSG helps avoid costly mistakes, such as using the wrong color or font in your marketing materials.
  • Empowered employees: A BSG can empower your employees to create consistent and professional marketing materials, even if they’re not designers.

If you’re serious about branding your company, then you need to invest in a Brand Standards Guide. It’s a small investment that can have a big impact on your business!

Here are some tips for creating a brand standards guide:
  • Start by defining your brand identity. What are your core values? What do you want your brand to stand for?
  • Once you have a clear understanding of your brand identity, you can start to define the visual and verbal elements of your brand.
  • Your brand standards guide should include your logo, typography, color palette, tone of voice, and any other visual or verbal elements that are important to your brand.
  • Make sure your brand standards guide is easy to use and understand. It should be a living document that you can update as your brand evolves.

If you’re not sure where to start, MICHIGANCREATIVE can help! Branding is one of our favorite ways to help a client – we have jam sessions to learn about our clients, their customers, and their goals; then we put our collective heads together to present an awe-inspiring brand that will:

  • Increase brand awareness: A consistent brand helps customers recognize your business more easily.
  • Improve customer loyalty: Customers are more likely to do business with companies that they feel familiar with.
  • Increase sales: A well-defined brand can help you attract new customers and increase sales.
  • Reduce marketing costs: A consistent brand makes it easier to create marketing materials that are effective and efficient.

A well-defined brand and a brand standards guide are essential for any business that wants to succeed in today’s competitive marketplace. By taking the time to create something unique, you can set your business up for endless success.