You may have missed the opportunity to engage with AI in 2023, but in 2024 AI is here to stay. Companies are adopting new processes that feature AI aid in the initial planning stage of their strategy and as a tool for inspiration. The efficiency of your competitors will only increase with the advent of AI, and it’s important to …
Have you ever heard of an onliness statement? Once you learn what it is, you’ll understand why everyone could benefit from having one. Think of an onliness statement as a pitch that answers: the who, what, where, when, and why of your business. It not only tells your customers who you are, but it also gives your employees a clear …
Your brand strategy is literally one of the most important aspects of your business. Simply put, your brand is that strong, recognizable perception that identifies your company. Your brand has the ability to leave an impression on your customers. It’s what distinguishes your business from your competitors. Now, pair that with a successful launch and thought out strategy and give …
Many manufacturing companies don’t think they need to worry about branding and tend to rely on referrals and word of mouth. In reality, the manufacturing industry is extremely competitive. Many manufacturers tend to offer similar products or services, which makes it more important now than ever to focus on branding. Distinguishing your company from competitors will put you in a …
Congratulations, you’re implementing your own content and are ready to start posting! Keeping your strategy organized and running smoothly is super important if you want to be effective (and we want you to be). So, this week we’ll be giving you some advice on how to stay organized in your strategy. First, plan the work, then work the plan. You …
Branding has evolved just as much as marketing has evolved. Your brand is best described as reputation through familiarity; when someone glances at your logo from across the street, their mind jumps to any number of experiences. Your goal is to develop a brand where a glance is all it takes to communicate what doesn’t need to be said. Because …
