Creativity is at the heart of everything we do- it’s even in our name. However, while we thrive on creativity, what we do wouldn’t be possible without our specific group of creatives. Each MC team member adds something special and makes Michigan Creative the successful agency it is today. More importantly, our team knows how to intertwine these special skills …
Now I know reading is not exactly the first thing on everyone’s calendar. In fact, making time to do things like professional development outside of work hours can be very difficult. We all have stuff going on in our day-to-day lives. It can be hard to find an hour to unwind at the end of the day, let alone take …
One of the first things you learn from the marketing industry is the art of adapting to changing trends, and Michigan Creative is full of professional adapters. Every day we meet with clients who need our help finding real solutions to the problems stopping them from growing in their respective industries. We are avid problem solvers. No matter the business, …
You’ve probably heard us say it before, but at Michigan Creative, we believe everyone we meet should have a better day. It’s one of our core values, and it can be boiled down into two words: be kind. Kindness in the workplace is crucial to maintaining a respectful, fun, and safe environment. Here’s why: Kindness Creates Leaders Leadership is another one of …
Leadership is an essential component when it comes to running a business. A leader provides guidance and advice and lets us know what to expect next. There are so many different moving pieces when it comes to leadership- half the time, many of us wonder if we’re even doing it right. Then, one day, you see the robust team you …
When you’re a leader, every day is a learning curve. You constantly question if there is a better way to do something or a better way to handle a situation. You hope that your cumulative experience will make you a better leader than you were yesterday. Every day is a new challenge, which means a new opportunity to learn how …
Leadership is one of our core values here at Michigan Creative, and it’s one of my favorite topics. At its root meaning, a good leader makes everyone around them better than themselves. I will be the first to admit, I do not know everything there is to know about being a leader (because who does?). It’s a learning process. Luckily, …
Branding has evolved just as much as marketing has evolved. Your brand is best described as reputation through familiarity; when someone glances at your logo from across the street, their mind jumps to any number of experiences. Your goal is to develop a brand where a glance is all it takes to communicate what doesn’t need to be said. Because …
