No matter what industry you are in, there are a few things every business has in common: Leadership, employees and customers. Leadership provides direction, fosters morale, and can act as a guide for tough decisions. Employees are what make your company tick. The need to attract and retain employees who believe in your company’s core values and strive to provide …
Take your business to the next level. Truth be told, this phrase and others like it are horrible. Level up. Grind. Hustle hard. Every one of these “motivational” terms is more discouraging than the next. As a business owner, I want to know how not to run a business. I want to talk about all the things we have done …
Blah. I think we are all starting to feel that way again. Blah seems to be the recurring theme of 2020. We all hoped that maybe this summer would provide a little relief, and it did. Now, we have that March feeling again. I can feel it in my staff, with my friends, and with my family. With the holidays …
Reinventing processes is key during these uncertain times. How have your processes changed because of the pandemic? Your employees might be working from home and have changed from in-person meetings to virtual meetings on platforms such as Zoom. You might still allow clients and employees to enter your business, but with a completely new set of rules and regulations. Typically, …
A few months back, I sat anxious and nervous in my office on a sunny spring afternoon, the lights were off, and I couldn’t help but continue to tap my pen on my desk while I pondered a decision I really didn’t want to make. It was a Friday that I will never forget. The Friday I had to tell …
It’s no secret what having a strong brand can do for your business. Essentially, a brand is what sets you apart from other businesses. Your brand helps you stand out from the competition and leaves an impression on your consumers. Whether you’re a startup or an established business, your brand should reflect who you are as a company. Your brand …
Graphic Design is “the art or skill of combining text and pictures in advertisements, magazines, or books.” As a highly visual society, we cannot seem to go a day without noticing the golden arches, that is McDonald’s or the goddess of Starbucks. These are just a few of the worldwide logos and designs behind strong brands. Often time’s people think …
Video content is easily one of the most exciting digital marketing mediums for businesses of all sizes today, and for good reason. After all, Youtube alone has over a billion users, 85% of Internet users in the The U.S. watch videos online, and a third of all activity online is spent watching video. And several studies have found that marketers …
Companies nowadays are always moving towards accessibility. One of the most important parts of making an environment accessible is understanding the needs of those you work with. MY EXPERIENCE. Since earning an Associate Degree in American Sign Language (ASL) Interpreting, I have learned a lot about different solutions to improve communication, but not all are 100% effective. For example, a …
Cameras are no small investment. I compare it to buying a car: you do your research on makes and models, how new or used would you like to go, then you go and spend a bunch of money on it while having a stroke as you watch your bank balance go down. Find a purpose for your purchase With big …
