Run a Business

How Not To Run a Business

Take your business to the next level. Truth be told, this phrase and others like it are horrible. Level up. Grind. Hustle hard. Every one of these “motivational” terms is more discouraging than the next. As a business owner, I want to know how not to run a business. I want to talk about all the things we have done …

person working in an office at a laptop

Marketing: A Client Focused Process

When we work with clients, one of the first things we do is learn who they are as a business. At Michigan Creative, marketing is a client-focused process. We start with a kick-off meeting, and then we start our deep dive. Our project managers meet with the client, and here starts a little homework process. The homework gives our team …