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Marketing: A Client Focused Process

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When we work with clients, one of the first things we do is learn who they are as a business. At Michigan Creative, marketing is a client-focused process. We start with a kick-off meeting, and then we start our deep dive. Our project managers meet with the client, and here starts a little homework process. The homework gives our team a snapshot of who your business is and your goals. With these insights, everyone on the project can become familiar with your business. The client is our number one priority, and it is our goal to make the process of marketing them as seamless as possible.


We are a client-focused company. This statement means we pride ourselves on being proactive with every client. At Michigan Creative, every one of our clients is a priority. Our team has the creative ability to involve the client in every step of the project as they desire. We still communicate and involve the client in every step of the process. Michigan Creative is an agency that partners with businesses to help them grow. For some, this may mean staying informed but giving the Michigan Creative team approval to just run with a project or campaign. Our job is to work with you and help you meet your goals.

Short and Sweet

There is a fine line between communication and being overwhelmed with unnecessary questions and tiny revisions. For this reason, we have homework and our creative strategy meetings. Again, the homework is pretty short and sweet. Typically, homework is about one to two pages, depending on the business. The strategy meetings can also be quite fun. The project manager and sometimes members of the marketing team meet with clients to develop strategies that align with your goals. We also talk through messaging, creative and more. Developing marketing is like a dance. We’ll take the lead, but it takes two to tango. 

We will continue to be a client-focused agency because this mentality is how we help the businesses we work with grow. We’ve implemented this process for the benefit of the clients we work with and the project. When the whole team feels aligned with the brand image and desires, the company’s brand persona offers a singular, guided direction for Michigan Creative to follow. 

To learn more about them, connect with us. For more on business growth and marketing tips, subscribe to our newsletter, The Creative.