Every company and brand stands for something. It’s their reason for being, their passion, and their mission. People search for brand personalities they can see themselves in because their purchases carry the weight of their support. Potential customers want to know that you care about the same things they do. Think of the interaction between customers and companies as a …
A brand standards guide (BSG) is a useful and necessary tool for any business. It lays out the specific colors, fonts, logos, taglines, even messaging used in your brand. They also work to create the brand recognition your company needs to be successful. Brand recognition is one of the best ways to convert potential buyers into customers. People are more …
Your brand strategy is literally one of the most important aspects of your business. Simply put, your brand is that strong, recognizable perception that identifies your company. Your brand has the ability to leave an impression on your customers. It’s what distinguishes your business from your competitors. Now, pair that with a successful launch and thought out strategy and give …
No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …
The use of color in design and marketing is extremely important, but does it have a deeper meaning? There has not been very much research done on this topic, although many people think that different colors can have different effects on moods, emotions and feelings. A good example of this is the fact that many social media outlets use blue …
