Are you tired of ineffective marketing campaigns that target a faceless “general audience”? If you want to reach your ideal customers and tailor your message directly to them, you need to unleash the power of buyer personas. What is a buyer persona? A buyer persona is a detailed representation of your perfect customer. It goes beyond demographics like age, income, …
Today, many businesses offer similar products and prices, making it challenging to stand out. However, the key to success lies in delivering a superior customer experience (CX), which goes beyond just completing transactions. It involves creating a memorable journey that connects with the customer at every interaction point. To achieve this, it is crucial to master these four essential keys: …
Every company and brand stands for something. It’s their reason for being, their passion, and their mission. People search for brand personalities they can see themselves in because their purchases carry the weight of their support. Potential customers want to know that you care about the same things they do. Think of the interaction between customers and companies as a …
Businesses that last throughout the years aren’t surviving by luck alone. They become very good at strategizing ahead of their competition. They’re adaptable because they’ve planned for possible adjustments. For continued growth and success, businesses plan for success. They plan for changes in the industry, analyze potential threats, recognize possible advantages, and prepare for the possibility of crisis. Businesses survive …
Your secret marketing weapons may be closer than you think. You may pass them every day, and you might even know one personally. Micro-influencers have extraordinary marketing power, and although it’s not a Michigan Creative service that we provide, we still feel like you should keep this tool in your back pocket. They market through their branded content creation within a …
The marketing landscape is forever changing. One day a topic could be trending, and by the next day, society is interested in something new. Learning to survive the changing environment comes from mimicking your target audience. We’ve all heard the new words and catchphrases younger generations always seem to invent, iterations of older definitions to make them more appealing or more …
When it comes to advertising your business, you want to make sure that you’re targeting the audience you want to reach directly. When you have a clearly defined target audience, it becomes much easier to determine where and how to market your business. The most important aspects to start consider when determining your target audience are the following demographics: age …
