There are times when taking a leap of faith has to be the first step, but starting to develop a solid marketing strategy is not one of them. A successful marketing plan relies on an organized foundation and careful preparation. Here are five key components to include in yours: Market Research It may seem like a no-brainer, but it’s crucial …
Until you understand what it does, SEO (Search Engine Optimization) remains a digital marketing buzzword. Your friends might even bring it up when you mention the words digital marketing. Everyone understands that you need to consider it when building your business online or through social, but not everyone knows what it means. The companies ranking at the top of search …
The marketing landscape is forever changing. One day a topic could be trending, and by the next day, society is interested in something new. Learning to survive the changing environment comes from mimicking your target audience. We’ve all heard the new words and catchphrases younger generations always seem to invent, iterations of older definitions to make them more appealing or more …
To build a successful marketing strategy, you need to understand the advantages of organic vs. paid social media. Both are used in very different ways, and each one is necessary to building and maintaining your audience. Here’s the way Michigan Creative breaks it all down: Organic Organic social media is content the brand regularly creates to provide insight and tell …
No single strategy works for everyone in the digital marketing world. But, there is a strategy that works best for you. That is the basis of digital marketing. Digital marketing is about being as tailored and specific as possible to get the best return on investment. Developing a digital marketing strategy isn’t always the easiest process, however. We don’t want …
