In the vast digital landscape, your website is your online storefront, the face of your brand, and the first point of contact for potential customers. Just like a haunted house that hasn’t seen an update in centuries, websites that haven’t kept pace with modern trends and lack SEO best practices can provide a frustrating user experience. So, let’s dive into …
Until you understand what it does, SEO (Search Engine Optimization) remains a digital marketing buzzword. Your friends might even bring it up when you mention the words digital marketing. Everyone understands that you need to consider it when building your business online or through social, but not everyone knows what it means. The companies ranking at the top of search …
When you first think about marketing and sales, they probably seem like two totally different departments. But really when you break the two departments down, they really work hand in hand with one another. In fact, what if we told you there is a way to make your marketing do the work for your sales team? With inbound marketing, this …
Blogging can be fun, but it can also be frustrating at times. Whether it’s for fun or business, it takes work. Blogging regularly can be a great way to increase leads and SEO as well as improve online visibility. According to Forbes, marketers who prioritize blogging are 13 times more likely to see a positive return on investment. Having a …
Whenever discussing what goes into effective web design, a number of prevailing and common trends are relevant when deciding between a simple or complex web design. Some of these are: Keep your website inline with your brand, including: Colors Font Logo use Break your content up to keep it easily digestible to the reader. Keep your CTAs (Call To Actions) …
“I don’t have time to blog.” “Blogging isn’t important for our business!” “I don’t know what to blog about…” Have you ever found yourself using any of these excuses to NOT write a blog every now and then? The fact is a lot of people either really don’t see the importance of blogging for their business, or they just plain …
It’s been said a million times: “In this day in age, your web impression is one of the most important marketing tools as a business or service provider”, but how do you know when it’s the right time to update your website? Many business like to give their websites a facelift every few years to stay up with the current …
Hey guys, as you can see I am doing a two part blog on hashtagging. This week I wanted to just go ahead and jump right into this week’s topic of hashtags on social media sites. An interesting topic, eh? Well let’s start off by defining exactly what a “hashtag” is. The “hash” symbol looks like this #. A “hashtag” …
Hey guys, I am back at it again. I have a feeling you will be seeing me and my work a lot more. Thanks to everyone that tuned in to my last blog about internet fraud. I hope that you learned something new from it, or even became more interested in the topic to educate yourself. Before I get started on …
With the beginning of 2013, I’m sure many companies are starting to think about how to manage their social media marketing. There are so many social media sites that a business owner may choose to cut out some of them to make more time for the others. Is Google+ on your list? Many believe the largest benefit of having a …
