Solidifying our web process as a growing business has been a work in process. With each contract we sign, and project we work on, we figure out new and innovative ways to speed things up and provide professional results to our clients. Accepting that our process will always be an ever-improving project has saved us tons of headache. So what …
No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …
Whenever discussing what goes into effective web design, a number of prevailing and common trends are relevant when deciding between a simple or complex web design. Some of these are: Keep your website inline with your brand, including: Colors Font Logo use Break your content up to keep it easily digestible to the reader. Keep your CTAs (Call To Actions) …
“Look behind any creative success story and you’ll usually find a great team, a group of passionate people who raised each other’s game.” (Christian Jarrett) Creative collaboration in the office here at Michigan Creative is key and I really don’t think I could find a more perfect quote to describe this company if I tried! By this point, I’m sure …
If you’ve been keeping up with our blog, you know how important video AND a good website are to any successful business (or any business that wants to be successful). You know that it’s always a good idea to incorporate videos into your website, but how much is too much? What degree of visibility is just the right amount to …
Business ownership requires leadership skills, teamwork, an entrepreneurial spirit, methods that work and an audience to support it. In other words, running a business requires basic resources in order gain access to even more resources. For a small business, different types of resources like money and time aren’t readily available to waste. A business plan needs to be spelled out …
You’ve got a cool business, and you want to show it off. Billboards are outdated, so what’s your next move? Have you considered building your own website? Building an attractive website can be one of the most beneficial things you can do for your business. In today’s world, our cell phones act as our billboards. Having access to advertisements, internet …
We all know that social media is a key component to the success of any business, driving increased traffic to your website, generating leads, improving your search ranking, and much more. We have also seen, especially recently, that video is another key factor in this area. Videos engage potential clients, more so than text alone, because they are (or at …
Video, film, and back to my creative roots… So in year three of our marketing company in Lansing, after the transition from the TIC in East Lansing to the NEO Center in Lansing, we have grown significantly and we are producing great content, website, and brand identities for our clients. However, at times, I feel like I have lost some …
For those of you who work in technology and web design a new year means new design trends. Let’s take a look at a few web design trends that have accumulated a fair amount of buzz already this year. 1) The Need for a Mobile Site A mobile site is a website intended to work exclusively on a mobile device. …
