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Steps to creating a powerful brand identity

No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …

Video Ads

Video Ads: If You’re Not Utilizing Them Now, You Should Be

The video age is upon us, my friends, and Michigan Creative wants to help make sure that your business is not falling behind. Log-in to your Facebook account and start scrolling through the Newsfeed. If you’re like most people, as soon as you log on, you’re going to see numerous videos on vast topics ranging from food, politics, or the …

Why Buying Facebook Likes is a Bad Idea

But it’s the ultimate ‘get popular fast scheme’, right? Wrong. Buying likes for your business’s Facebook page actually does more harm than good to your Facebook page. It seems like the perfect plan; just spend a couple hundred bucks and you can add hundreds or even thousands of likes for your Facebook page. It’ll make you look more popular, raise engagement, …

Top 5 Ways to Tweet Your Business to the Top

Nowadays when social media has been entirely taken to the next level, the Twitter-verse is a blood thirsty arena where small-business and mega corporations battle it out for consumer attention. So how do you level the playing feel to make sure that your business gets a chance and isn’t lost in never ending world of hashtags and twitpics? Here some …

Tips for Effective Cross Cultural Communication

Usually when we find ourselves posting to Facebook or Twitter, we have an ideal audience in mind that we want to reach, impact, and connect with. As social media marketers, it’s a goal to captivate an audience full of diversity to effectively share your product or idea. The largest social media outlets may be global, but at times its difficult …

Five Easy Places to Find Social Media Content

Do you ever find yourself staring at your computer, wracking your brain for the answer to “what the heck am I going to post on Facebook today”? Fear not social media mangers: there are easy ways and places to find content that are right under your nose. Many of the places I look for content are easy to search and …