Your social media channels aren’t just a place to share important updates with your friends, followers, and clients. They’re also your one chance to make a good first digital impression on anyone who comes across your page, intentionally or by accident. That’s why your social media accounts must be in tip-top shape when potential clients come across them. Here are …
Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …
Every single day seems to be a national day for something, except these two are important. You may not be aware of it, but yesterday, October 10th was National Mental Health Day. It was posted about all over social media, creating awareness for mental health, and resources too. Just about every influencer and many people on social media had something to …
The video age is upon us, my friends, and Michigan Creative wants to help make sure that your business is not falling behind. Log-in to your Facebook account and start scrolling through the Newsfeed. If you’re like most people, as soon as you log on, you’re going to see numerous videos on vast topics ranging from food, politics, or the …
5 Things You Need to Know About Facebook Ads When it comes to ads on Facebook, it is a great way to reach a huge target audience if you know how to utilize the ads to most effective means. You need to discover a few things about Facebook and the FB ads you see on your newsfeed before you decide …
Why Do You Need a Video on Your Facebook Page? Did you know that adding catchy video content on your Facebook page can actually boost your business? Here’s why you need to add videos to your Facebook page. Organic reach, which is hard to come by nowadays, has been found to be 135% bigger in video posts than in photos, …
Question: If we’re hosting videos on a private server, aren’t we missing out on the SEO benefits of YouTube? The answer to this is complex, but the short answer is: not necessarily. There is certainly a time and a place for YouTube – which we can post to, by the way, as determined by our marketing strategy for your …
While conversion rates are not everything in marketing, they are one of the most important things. This number represents the rate at which all the people who visit your website do something, such as making a purchase or otherwise, rather than nothing. This is crucial data to know in regards to how many potential customers you convert into actual customers …
First and foremost it goes without saying every business wants to advertise wisely, without spending large amounts of money on that advertising. A primitive step in gaining fruitful exposure is in the selection process, of a well-targeted audience. The ultimate goal of any business is to capture, inspire, and motivate their audience to act and stand behind their company. The …
When Facebook was first released back in 2004, there was a limited demographic of people who could even sign up for the platform. Moving forward, that demographic expanded quickly, but it took until 2007 (according to Business Week) to create the very first business Facebook page: The Fan Page. Since then, Facebook has developed the business pages from ‘fan pages’ to business accounts …
