Here at Michigan Creative, we are often asked about how you control managers on social media sites. It is an important question to ask-how do you, as the owner, control who has access to what? How do you insure that your sites won’t be hacked or deleted by disgruntled employees? Sound ridiculous? Well, it really does happen, which is why it’s important to …
Many people ask me how they should voice their company on social media. How funny can I be? Am I allowed to joke? Will people get my humor? Of course this should be determined on a company by company basis, but I think it should be similar to how you would talk to customers in your store or in an email and to …
How often do you go on Facebook, Twitter, or Instagram and see your feed littered with mouthwatering pictures of your friend’s meals? Usually I end up getting so hungry, I close my laptop and run to the pantry. Every time I eat out nowadays, it isn’t hard to spot half the clientele snapping pictures as soon as their food arrives. …
Wait, but don’t you sell social media management services? Yes, in fact we do, and that can be effective too. That being said, the best way to get the most out of your social media is to manage it yourself or internally within the company. Of course businesses like Michigan Creative can effectively manage your social media. We can help you …
Facebook is at again, some of you may have noticed that your news feed looks a little different. In the latest round of updates, Facebook decided to focus on visuals. Pictures are now the most prominent part of a post and the text playsa supporting role. This got me thinking, we always list pictures as one of the key components …
I would like to take this opportunity to vent a little on a phenomenon that I witness daily on Facebook and it’s driving me absolutely crazy. Last December, Facebook changed their algorithm, which gave viewing priority to liked and shared links over actual user made content. This change turned the social media platform into more of a blogging and news …
After creating hundreds of Facebook and Twitter posts and trying to determine a golden formula to guarantee engagement, I’ve come to realize that a golden formula does not exist. It turns out that posts do not fit into a one size fits all mentality. When creating content, it is essential to keep your audience and what you want to achieve …
Ten years ago today, on February 4th, 2004, Facebook first made its debut. The Facebook community has since grown to 1.23 billion active monthly users. It’s grown from ‘Fan Pages’ to Business Pages. It’s gone through several, often disputed, redesigns. It’s algorithm is in constant fluctuation and trys to provide users with the best possible experience. With it’s 10 year anniversary, it’s only natural …
As I’m sure some of you have noticed, Facebook has made some changes to its algorithm. Many users are seeing less “meme-type” content and more “news-type” content. News articles fight for top spot-even over your friend’s posts. This is all well and good and love it or hate it, but the algorithm could completely ruin one profession: social media marketing. In a …
Facebook is doing Facebook all wrong*. Recently, I visited the company’s official Facebook page to report a problem with some recent posts on the business pages I run. I noticed that the posts were only reaching one or two people. Naturally, I wanted to go to Facebook’s Facebook page and let them know but upon visiting, I immediately identified three …
