Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …
As you may have discovered by reading this blog, we absolutely love to talk about video at Michigan Creative. No wonder, given the amount of video content people consume on a daily basis. The numbers on YouTube alone are astounding, with viewers watching more than a 500 million hours of video every day. Want more? Some 300 hours of video …
No one knows your business like you do. That fact should be a source of pride and a testament to the tireless hours you have spent not just developing a product but cultivating a brand and earning a strong reputation among your clients, suppliers and competitors, as well as a respected place in your community. Having a singular insight into …
Your company logo plays a crucial role in business. The logo design you choose can either make or break the brand image you want your business to have. Here’s why a logo is not just a logo, but is really as important as the quality of the product or service you offer. Research reveals that the majority of consumers find …
5 Reasons to Hire a Marketing Company Instead of Doing It Yourself In this day and age, there are endless marketing avenues to help boost your business. And by hiring a high-performance marketing company, you can more easily gain access and tap into a wider range of possibilities. Below is a plethora of reasons why you should outsource to a …
The deepest purpose of a business is to improve the lives of the people that work there. I heard that on a podcast while I was working out. I got off the machine I was on, it was a good excuse not to exercise, opened up Evernote and typed it in so I could write this blog. It is what …
Brian here. Today I wanted to talk about how you can use video, and video production to help you tell your story. Watch this. Then call me. We are ready to help you with all of your video and marketing needs. We are based in Lansing, Michigan and travel all over the country helping business get their video story out …
Consumers no longer want to be sold something; they want to buy it. They want to engage, explore and reach an informed opinion, not be told of one. This nuance describes both the value of content marketing and why it’s a healthy habit to help businesses prosper. What Is Content Marketing? Content marketing is a strategic approach designed to create …
I usually write about things we (or I) struggle with as a new business…or really, how I don’t know what I am doing…but, at least today, I feel like I know what I am doing…a bit. Leadership and people are the two most important items for every business. If you have a good leader, he or she tends to have …
It’s easy to upload your videos to YouTube, but it’s what needs to happen after the initial uploading that can be difficult. Viewbix blog says that there are “more than 100 hours of video uploaded per minute” so, naturally, “it can be hard to make an impact on the world’s second biggest search engine.” Luckily, with a little time and …
