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The future…and now, is video!

Michigan Creative
Lansing video production

As you may have discovered by reading this blog, we absolutely love to talk about video at Michigan Creative. No wonder, given the amount of video content people consume on a daily basis. The numbers on YouTube alone are astounding, with viewers watching more than a 500 million hours of video every day. Want more? Some 300 hours of video are uploaded to YouTube every minute, and more than 1.3 billion of all Internet subscribers use YouTube. Considering that YouTube is just one video platform, the increasing prominence of video in our daily lives becomes pretty clear.

Furthermore, those figures represent our demand for video today. Now consider that Cisco projects that video will account for 82% of all IP traffic by 2021, up from 73% in 2017, and you start to get the idea: our appetite for videos is growing. When we think about how much time we are dedicating to moving images, it makes sense that the importance of video in marketing is only going to increase as well, a prediction that the stats back up:

  • More than half of marketers believe video provides the best return on investment
  • Video generates more shares than text and image content by 1200%
  • Emails with video attached increase the likelihood of click-through by 98%
  • Viewers retain a message much longer with video than text
  • Users spend 88% more time on a website that contains video

Video’s impact comes from showing and not telling, and really what more effective way to tell your company’s story than to give your customers and potential employees a visual tour of your business? And the advantage of video is that creating professional looking content is getting easier all the time, even without pricey cameras, sound equipment and a production crew. Indeed there are numerous ways for business owners to record, edit and publish videos on a DIY basis. Mac users can download the iMovie app on portable devices, for example, and improving technology is turning more and more people into more-than-capable video producers. Furthermore, knowing that live video will increase from 3% of all IP traffic to 13% in 2021, smart businesses are discovering that smartphones and tablets and platforms like Facebook, Snapchat and Instagram are a great way to create and share stunning visual content that showcases your company, your products and, most importantly, your employees doing what they do best.

To a novice videographer the idea of diving into the universe of video, with its range of equipment, editing software and crowded playing field, may seem daunting at first. The good news is that Michigan Creative is here to help you launch a video campaign regardless of what your business is, how much experience you have behind the camera, or how much of your budget you want to set aside. Best of all, our extensive background in producing professional video content can help your videos stand out from the rest.

The future is video, so make the future now! Contact us today to learn how we can help show your company off in beautiful video.