In the world of branding, design is more than just aesthetics—it’s a powerful tool that can shape perception, evoke emotion, and drive consumer behavior. Design plays a crucial role in setting your brand apart from the competition in a crowded market with split-second decision-makers. Logo, brand color, typography, and layout are all elements of brand design formulated to ensure your …
It is well-known that much of our learning for any particular career occurs after school in the “real-world”. Whether you are pursuing a degree in graphic design or are only considering it, there are a few things that are just not taught in design school, and it can be beneficial to get a glimpse into what those may be. I …
Fine art, or visual art, is often thought to be in a realm far outside that of digital and graphic design. There are many differences between the two, but there are also quite a few similarities. In fact, most of graphic designs foundations are rooted in fine art. Graphic design is a much newer branch in the art community and …
We are all familiar with the theory that states each side (left/right) of our brain is responsible for different functions or thinking, and that individuals may be more dominant in one of these. Those considered “left-brained” might make great lawyers, accountants or engineers. We can thank this left side for strengths such as: Language Math Analytical Thinking Logic and Reasoning …
The unveiling of your new website is an exciting time for your business. You’ve put in the blood, sweat, and tears, and now you’re ready to reap the rewards. The anticipation is through the roof, but it’s smart to take a step back and give your new site a thorough once-over before you make the launch official. Why is this …
Your company logo plays a crucial role in business. The logo design you choose can either make or break the brand image you want your business to have. Here’s why a logo is not just a logo, but is really as important as the quality of the product or service you offer. Research reveals that the majority of consumers find …
“Look behind any creative success story and you’ll usually find a great team, a group of passionate people who raised each other’s game.” (Christian Jarrett) Creative collaboration in the office here at Michigan Creative is key and I really don’t think I could find a more perfect quote to describe this company if I tried! By this point, I’m sure …
There are opinionated clients, clients who aren’t really sure what they want, design savvy clients, and many other types of clients. Your job as a designer is to give all types of clients a finished design that is both functional and visually pleasing. Sometimes this is really easy, but other times working with a client is a challenge. While it …
If you’ve been keeping up with our blog, you know how important video AND a good website are to any successful business (or any business that wants to be successful). You know that it’s always a good idea to incorporate videos into your website, but how much is too much? What degree of visibility is just the right amount to …
What’s your trade? Graphic design, video production, photography, public relations, education, engineering? Regardless of what career path you follow, creativity is needed; whether it be coming up with a new way to teach your first graders, or creating a full length feature film. Creativity involves gathering inspiration from your past experience and knowledge, and making something completely new. We all …
