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Don’t Let Outdated Design Haunt Your Brand

27/10/2023
admin@michigancreative
Ghostly hands coming from a Haunted Website and Computer in Graveyard

In the vast digital landscape, your website is your online storefront, the face of your brand, and the first point of contact for potential customers. Just like a haunted house that hasn’t seen an update in centuries, websites that haven’t kept pace with modern trends and lack SEO best practices can provide a frustrating user experience. So, let’s dive into the world of haunted websites and understand the consequences they bring. We’ll also provide insights from industry experts to shed light on the dark corners of web design and SEO.

A Haunting Sales Funnel

Your website should be like a welcoming mansion, not a foreboding haunted house. The last thing you want is to scare off potential customers, lose out on sales, or fail to build brand loyalty.

The most common horror stories in web design are about broken sales funnels and high bounce rates. A broken sales funnel occurs when your website fails to guide visitors from their initial landing page through a logical journey that ultimately leads to conversion. It’s like having a haunted maze inside your website, where visitors get lost and give up out of frustration. High bounce rates, on the other hand, indicate that visitors are leaving your site almost immediately after arriving, spooked by what they have or haven’t found.

According to Locallogy, “Websites that are not designed with user experience (UX) and SEO in mind risk losing potential customers due to poor navigation, slow-loading pages, unclear calls to action, or difficulty in finding what they need.” This lack of user-centricity can drive visitors away faster than a ghost sighting.

The SEO Nightmare

If your website is hidden away like a haunted mansion in the middle of nowhere, there won’t be many visitors knocking on your virtual doors. To avoid being isolated in the digital woods, you need to position your website where your target demographic can easily find you on search engines like Google, Bing, and Yahoo.

As HubSpot explains, “Since 2010, Google has factored page speed into its ranking algorithm. In 2018, it announced the same for mobile pages. This is one way the search engine rewards websites for providing a better UX and ensures they are more visible on SERPs.” Neglecting SEO can leave your website stranded in obscurity on search engine results pages, and this is where the majority of your potential visitors are looking for services or products.

Exorcising Ghostly Design

Just like a haunted house filled with cobwebs, websites that lack mobile-friendliness and modern trends can leave a bad taste in users’ mouths. Accessibility and a clean, responsive design are essential to showing your audience that you care about their experience.

As Invicta Agency emphasizes, “57% of users say they will not recommend a business without a good mobile website design. In fact, 85% of adults expect a company’s website to look just as good on mobile as it does on their desktop.”

To prevent this digital haunting, keep up with current website trends in your industry. Just as haunted houses need periodic renovations, your website should reflect the latest design and functionality standards. A modern website is inviting and encourages users to stay and explore further.

Additionally, curate the user experience by preempting the solutions your visitors are seeking. Provide clear calls to action, straightforward navigation, and valuable content that answers their questions. This not only improves your website’s accessibility but also enhances user engagement and satisfaction.

According to HubSpot, there are six common hallmarks of bad website design:

  • A cluttered layout
  • Hidden navigation menu
  • Lack of color contrast
  • Non-responsive design
  • Inconsistent typefaces
  • A lack of user-centricity.

In conclusion, your website should be a place where visitors feel valued, not a haunted site that scares them away. By embracing mobile-friendliness, optimizing your website’s speed, and keeping up with the latest industry trends, you can transform your website from a digital ghost town into a thriving, user-centric hub for your brand. Don’t let your website haunt you – make it a place where users love to linger. Your brand deserves no less.