There are many factors to consider when building a website that will ultimately lead to an impactful increase in conversions for your business. Whether it’s hosting your website or the website user experience, there are a few things you need to do to convert website visitors into customers.
Up-to-Date
Have you ever clicked on a website that advertised a service or product that you’ve never visited before and thought to yourself, “this website appears to be very outdated” or “how do I find my way around this site”? Chances are, you’re not the only visitor who has felt that way after visiting that website. A crucial factor that will convert potential customers or clients to buy your products or services is your overall website design and user experience. These factors help build trust with your audience when visiting your website. This involves consistent testing to ensure that you optimize your website for desktop, tablet, and mobile experiences. According to statcounter.com, mobile devices are ranked at 59.08% of the internet device market share, while desktops held 38.93%, with tablets remaining much lower at 1.99% for the month of November. With a shift of overall web traffic share gearing into mobile devices, this highlights how important it is to have your website optimized and ready for mobile users.
Navigation & Load Time
As the majority of new website visitors tend to choose convenience, you’ll want to ensure your website is easy to navigate aside from being fast to load. Most users won’t stay very long if your website feels like a maze or takes more than three seconds to load. Page load time can result from a variety of issues, like the website hosting server, web page design, location, device, and browser type. According to a Google research report published in 2017, if the page load speed time goes from 1-3 seconds, the probability of a bounce, or in other words, a user leaving the website, increases by 32%. Moreover, if the page load speed time goes from 1-5 seconds, the probability of a bounce increases by up to 90%. This data alone shows how important it is to have a short load speed time for your website. This load time can directly affect your potential conversions from users visiting your website. There are several methods that Michigan Creative uses to drastically decrease your page load time to give yourself an advantage over your competitors, such as compression or code minification.
Content
In order to really have a fantastic website, content is key. The content on your website should captivate your audience and provide valuable information. When you utilize well-written content with the correct keywords, you’ll find you can easily meet the user’s goal. A website that isn’t structured or set up for success from search engine optimization will make it increasingly challenging for your target audience to find your business from a simple Google search. Between your UI/UX design, graphics, overall content, and call to action, it’s vital you have a tested and proven structure for your website. When you share valuable content that is informational for your target audience, it will instill trust in your website visitors and increase the likelihood of users coming back to your site for more. Bonus points if you can slip an offer to users that makes it hard for them to resist.
These are just a few important factors you should consider when setting up or refreshing your website because the ultimate goal of your website is to convert. However, there are still some things like contact information, forms, social media links, and testimonials that you may want to consider when designing your website. If you’re looking to get a new design or set up a new website, reach out to us. We’d love to create with you!