It took us eight years, but our core values are written, posted, and followed by all. Eight years? It sounds terrible. How could a company be in business for eight years and not have core values? We had them. We had our Manifesto, which served as our core, our rules. Our Manifesto also aligns well with our core values. …
Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …
Every single day seems to be a national day for something, except these two are important. You may not be aware of it, but yesterday, October 10th was National Mental Health Day. It was posted about all over social media, creating awareness for mental health, and resources too. Just about every influencer and many people on social media had something to …
A brand anthem video. You know it when you see it, or rather, experience it. It’s the North Face video that makes you want to venture into the wilderness and explore the unknown. The Nike commercial that personifies its slogan and lights your inner fire to strive and achieve physical feats. General Electric hits you straight on with its “Ideas …
No one knows your business like you do. That fact should be a source of pride and a testament to the tireless hours you have spent not just developing a product but cultivating a brand and earning a strong reputation among your clients, suppliers and competitors, as well as a respected place in your community. Having a singular insight into …
You have outdone yourself Google, well played. Google recently released another 2-minute video campaign about the new Google Pixel 2 and it’s awesome. Their theme is titled “Ask more of your phone” and, according to the press materials, “It’s a film that celebrates Google’s love for questions and how they push us forward and tee’s up Google Pixel 2 as the …
About Michigan Business Rap Michigan Business Rap is a radio program which produces content that inspires ideas and helps move the business community forward. They bring Michigan business leaders together and have in-depth discussions that will educate and interest audiences. Brian the CEO of Michigan Creative was a part of a discussion that was about developing a brand identity style guide. …
Good question! And if you don’t know, you are not alone. Many of our clients didn’t have one, but we all should! I explain in this short video.
“Brandards” {brand standards} are your friend. So, what exactly are brand standards? They are the guidelines that bring your the entire look of your business, as well as all of your marketing materials, together. Brand standards help you to set your business apart, while creating exposure to your brand. Brand standards can be thought of as keeping consistency, which helps …
Rebranding your business is a big step, and one that should not be taken lightly! It’s a lot of work and can take a lot of time… But it’s worth it. Let’s start off with a little bit of basic information on rebranding. If you decide that your business needs a little something, something new and exciting, you’re probably (definitely) …
