The use of color in design and marketing is extremely important, but does it have a deeper meaning? There has not been very much research done on this topic, although many people think that different colors can have different effects on moods, emotions and feelings. A good example of this is the fact that many social media outlets use blue …
So you started a business… Good for you! You’ve got an office, a few staff members, and a really solid business plan. Even with the foundation in place, you’re probably thinking, “What in the world do I do next?” Don’t worry! Michigan Creative has been there, and we’re here to help. If you want to grow a successful small business, …
A picture may be worth a thousand words, but according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. This value is only increasing according to Cisco, who says that in 2017, online video will account for 69% of all consumer internet traffic. One possible reason for the growing value could be because …
When you think of any brand, what is the first thing that pops into your head? Probably their logo, right? Then it’s certainly doing its job. Creating a logo for your brand is one of the most important things you can do. It establishes a visual connection and makes your brand more relevant and recognizable. When creating a logo, there …
According to the 2014 Social Media Marketing Industry Report; 92% of all marketers indicated their social media use generated more exposure, 80% of marketers reported that social media increased traffic to their business, and 72% used social media to develop loyal fans. We notice that social media marketing is a fantastic way to gain more exposure, but how can you …
Tips For Graphic Design Do you think you have what it takes to create awesome designs and graphics? You would be surprised at the amount that you could do with just knowing a few tips and tricks. Spending some time on creating attractive graphic design will help your business appear more professional and aesthetically pleasing to your audience. All it …
When you think of the word strategy, your mind may jump to any number of images, everything from a sport to war. The common link for these images is a goal that requires critical thinking, and there may be certain risks involved if you don’t achieve your ends. For a game of chess it may mean a captured king, but …
Not Just the Logo: According to the American Marketing Association, brand is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” With this definition in mind, a business can not simply consider a cool logo as their entire branding image, brands are a way of …
As a young person in my senior year (what!?) of college, it’s a little crazy to think I’ll be going out into the real world (or back to my parents’ house) in just a few months. How am I ready for the workforce? I’m actually about to go to a career fair later today, and I couldn’t be more nervous. Even …
