Your Logo Is the Face of Your Business

Your logo is the face of your business. Your logo defines who or what your business is at a glance. It has the power to excel your business to new heights. A logo should be memorable and instill confidence in your brand. It essentially explains who you are to your potential customers. Some factors to consider when creating your company …

Building a Brand For Your Small Business

Not Just the Logo: According to the American Marketing Association, brand is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” With this definition in mind, a business can not simply consider a cool logo as their entire branding image, brands are a way of …

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