A brand anthem is a style of video that conveys what your company is all about: what you value, the impact you have, and the people you serve. They are a way to take what makes your company extraordinary and relay that into an amazing video. We strongly believe that every business needs a brand anthem video, so much so …
At Michigan Creative, we know how important manufacturing is to today’s economy. We’ve served the manufacturing industry for years now. We have become familiar with many of the pain points associated with this industry. For manufacturers, marketing is not at the forefront of their business needs. A lot of manufacturers don’t see a need to budget for marketing efforts. However, …
Many manufacturing companies don’t think they need to worry about branding and tend to rely on referrals and word of mouth. In reality, the manufacturing industry is extremely competitive. Many manufacturers tend to offer similar products or services, which makes it more important now than ever to focus on branding. Distinguishing your company from competitors will put you in a …
Brands can learn a lot by staying engaged and connected with their customers. With social media, digital marketing, and endless other platforms, it’s easier than ever for businesses to do, and consumers almost expect that personalized touch. Every brand should make it a point to connect with their audience. And, it’s no question that now more than ever our society …
It’s no secret what having a strong brand can do for your business. Essentially, a brand is what sets you apart from other businesses. Your brand helps you stand out from the competition and leaves an impression on your consumers. Whether you’re a startup or an established business, your brand should reflect who you are as a company. Your brand …
Graphic Design is “the art or skill of combining text and pictures in advertisements, magazines, or books.” As a highly visual society, we cannot seem to go a day without noticing the golden arches, that is McDonald’s or the goddess of Starbucks. These are just a few of the worldwide logos and designs behind strong brands. Often time’s people think …
Your logo is the face of your business. Your logo defines who or what your business is at a glance. It has the power to excel your business to new heights. A logo should be memorable and instill confidence in your brand. It essentially explains who you are to your potential customers. Some factors to consider when creating your company …
Identifying a business’s core values is fairly easy. Start with your intentions, understand your company’s value, and define from there. Finding a business with team members that implement those values is a bit harder. Core values are generally defined as the principles or beliefs that drive the behaviors of an organization. It’s an essential and guiding force to drive company …
Social media is an ever-evolving platform that can be used to connect, engage, and grow businesses. And, now more than ever people are using social media to engage with the brands they love. According to Hootsuite, on Instagram alone, 80% of people follow at least one business. Social media is a fast, effective and inexpensive way to reach a very …
Video content is easily one of the most exciting digital marketing mediums for businesses of all sizes today, and for good reason. After all, Youtube alone has over a billion users, 85% of Internet users in the The U.S. watch videos online, and a third of all activity online is spent watching video. And several studies have found that marketers …
