First and foremost it goes without saying every business wants to advertise wisely, without spending large amounts of money on that advertising. A primitive step in gaining fruitful exposure is in the selection process, of a well-targeted audience. The ultimate goal of any business is to capture, inspire, and motivate their audience to act and stand behind their company. The …
According to the 2014 Social Media Marketing Industry Report; 92% of all marketers indicated their social media use generated more exposure, 80% of marketers reported that social media increased traffic to their business, and 72% used social media to develop loyal fans. We notice that social media marketing is a fantastic way to gain more exposure, but how can you …
When Facebook was first released back in 2004, there was a limited demographic of people who could even sign up for the platform. Moving forward, that demographic expanded quickly, but it took until 2007 (according to Business Week) to create the very first business Facebook page: The Fan Page. Since then, Facebook has developed the business pages from ‘fan pages’ to business accounts …
Your business is already on Facebook, Twitter, LinkedIn and Google+, so why do you need to be on Pinterest, too? Isn’t it just a place for people to “pin” things they like or want to make, or how they want to plan their wedding? Well, the answer is partially yes, but it can actually help bring success to your business …
I have been really trying to “find” myself lately… I have recently turned twenty- one years old, moved back home, and started an internship for a job I see myself doing in the future after graduation. ( Michigan Creative ) Who is to say what is the “right” thing to do at a certain age? I keep finding myself thinking …
We all know that social media is a key component to the success of any business, driving increased traffic to your website, generating leads, improving your search ranking, and much more. We have also seen, especially recently, that video is another key factor in this area. Videos engage potential clients, more so than text alone, because they are (or at …
“The need to call ones self a Guru is a misguided attempt at creating a degree of self importance and an effort to get people to see that social media is an important part of any marketing strategy now.” ~Anise Smith Raise your hand if you’ve heard the terms social media guru, internet marketing guru, or digital marketing guru. For a …
Here at Michigan Creative, we are often asked about how you control managers on social media sites. It is an important question to ask-how do you, as the owner, control who has access to what? How do you insure that your sites won’t be hacked or deleted by disgruntled employees? Sound ridiculous? Well, it really does happen, which is why it’s important to …
Internet trolls. You know, the ones that write senseless comments making unsupported agreements on every single story on the internet. The trolls that wreck your best post on Facebook. The trolls that write horrid reviews on Yelp. The trolls that find every way they can to make your business look bad. Do people listen to them? Should you, as a business …
Many people ask me how they should voice their company on social media. How funny can I be? Am I allowed to joke? Will people get my humor? Of course this should be determined on a company by company basis, but I think it should be similar to how you would talk to customers in your store or in an email and to …
