How often do you go on Facebook, Twitter, or Instagram and see your feed littered with mouthwatering pictures of your friend’s meals? Usually I end up getting so hungry, I close my laptop and run to the pantry. Every time I eat out nowadays, it isn’t hard to spot half the clientele snapping pictures as soon as their food arrives. …
Wait, but don’t you sell social media management services? Yes, in fact we do, and that can be effective too. That being said, the best way to get the most out of your social media is to manage it yourself or internally within the company. Of course businesses like Michigan Creative can effectively manage your social media. We can help you …
Getting a message across to people is usually performed by verbally speaking or in written format. As the world changes, however, we must also evolve as learners. Since everything is communicated in a fast-pace manner on social media, it’s time to begin using your visual skills to help get your message across to your audience. A perfect example is Facebook. …
For quite a while now we’ve been wanting to showcase Michigan Creative, our staff, and what we can do in a creative, entertaining way. There are only so many different promo-type videos that you can make to get your brand out there, while also keeping viewers’ attention. So, we decided to start making an internal videos series, kind of along …
Facebook is at again, some of you may have noticed that your news feed looks a little different. In the latest round of updates, Facebook decided to focus on visuals. Pictures are now the most prominent part of a post and the text playsa supporting role. This got me thinking, we always list pictures as one of the key components …
If you watched the Oscars or even if you didn’t, you most likely know about Samsung’s sponsorship for the program. The phone brand negotiated a genius and incredibly effective sponsorship contract with the 2014 awards show. The company purchased five minutes of ad time, costing them an estimated $18 million dollars. It was also reported by WSJ that Samsung had 10 large-sized Samsung television sets, …
I would like to take this opportunity to vent a little on a phenomenon that I witness daily on Facebook and it’s driving me absolutely crazy. Last December, Facebook changed their algorithm, which gave viewing priority to liked and shared links over actual user made content. This change turned the social media platform into more of a blogging and news …
After creating hundreds of Facebook and Twitter posts and trying to determine a golden formula to guarantee engagement, I’ve come to realize that a golden formula does not exist. It turns out that posts do not fit into a one size fits all mentality. When creating content, it is essential to keep your audience and what you want to achieve …
Ten years ago today, on February 4th, 2004, Facebook first made its debut. The Facebook community has since grown to 1.23 billion active monthly users. It’s grown from ‘Fan Pages’ to Business Pages. It’s gone through several, often disputed, redesigns. It’s algorithm is in constant fluctuation and trys to provide users with the best possible experience. With it’s 10 year anniversary, it’s only natural …
It may seem like every company, brand, or event has a social media presence. However, many of these profiles seem to exist purely out of obligation and are updated sporadically at best. On the other hand, some organizations seem to really grasp the purpose of social media and the various platforms. The social media strategy implemented by the International Olympic …
