As I’m sure some of you have noticed, Facebook has made some changes to its algorithm. Many users are seeing less “meme-type” content and more “news-type” content. News articles fight for top spot-even over your friend’s posts. This is all well and good and love it or hate it, but the algorithm could completely ruin one profession: social media marketing. In a …
Facebook is doing Facebook all wrong*. Recently, I visited the company’s official Facebook page to report a problem with some recent posts on the business pages I run. I noticed that the posts were only reaching one or two people. Naturally, I wanted to go to Facebook’s Facebook page and let them know but upon visiting, I immediately identified three …
With the holiday season quickly approaching, what is your small business doing to prepare? Check out these 5 quick tips to help your business be on the nice list! Start working on your campaign now. Have you turned on the TV since Halloween? I’d say a good majority of the commercials deal with the holiday season. People are shopping earlier …
Brazil’s most eccentric billionaire, Count Chiquinho Scarpa is no stranger to oddity. After the stir he raised when he announced his entire fortune would be willed to his prized cockatoo, you would think that nobody would be surprised by his antics, but his latest stunt has generated quite the buzz in the social media realm. With the idea of death …
If you haven’t tried using Pinterest as your search engine, I highly recommend you try. As a social media manager for many accounts at Michigan Creative, I need to find unique, interesting, and new content for many different businesses across various industries. I wanted to share with you why I choose to use Pinterest as my search engine over Google or …
A collection of 10 stupidly clever Halloween puns. You’re Welcome.
What I thought was the oddest question was posed to me by a coworker. I was sharing my latest blog post and after reading it, he stopped and said, “but aren’t businesses ruining social media?”. Of course my immediate reaction was “of course not!”, but it really got me thinking. I posed several questions as a reaction to that statement …
Nowadays when social media has been entirely taken to the next level, the Twitter-verse is a blood thirsty arena where small-business and mega corporations battle it out for consumer attention. So how do you level the playing feel to make sure that your business gets a chance and isn’t lost in never ending world of hashtags and twitpics? Here some …
We all know there are many advantages to having certain social media networks over others. We also know there are downsides to all of the networks, too. So what I’m going to do today is list my top ‘pro’ and top ‘con’ to each social network. Let’s start with Facebook. Top ‘pro’: Millions of listening customers are on this network, just waiting …
Usually when we find ourselves posting to Facebook or Twitter, we have an ideal audience in mind that we want to reach, impact, and connect with. As social media marketers, it’s a goal to captivate an audience full of diversity to effectively share your product or idea. The largest social media outlets may be global, but at times its difficult …
