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What Can a Fractional CMO Bring to Your Business?


We live in an on-demand world. Everything from our favorite shows, a ride, food, and so on, are right at our fingertips. So, why not the same for executive-level marketing services? That’s what you get with the Michigan Creative fractional CMO model. On-demand perspectives and marketing leadership from an industry expert to find out and execute exactly what your company needs. But, the question remains: What can a fractional CMO bring to your business?

A fractional CMO is a way to get experienced marketing leadership into your company without incurring the cost of a full-time employee. This practice is a comprehensive solution to gain the marketing leadership that your company needs at a lower level of cost, commitment, and risk. Not only do you get the executive-level guidance and leadership, but you get the help of the entire team under that executive at the agency. A team of qualified and skilled creatives that the fractional CMO communicates and works to implement the best practices and strategies needed in your company.

At Michigan Creative specifically, we establish a bulletproof plan that drives company culture, business decisions, marketing efforts, revenue, and growth. It is our sole purpose to take your company to the next level, and we do that by getting to know your company. Our CEO Brian Town and our team spends time with your company and staff to best understand how we can take your initiatives further. We work with current employees to best strategize what’s next. Our CEO prioritizes your business as if it were his own.  From here, Michigan Creative develops and implements a roadmap to establish a foundation for long-term growth.

Below is a breakdown of some of the main points of services we offer through our fractional CMO model.

CMO-led strategy & execution

Build a solid strategy with an ability to see your business in new ways and draw on a wealth of industry knowledge. Our fractional CMO services are ideal for advancing your marketing department through a proven methodology that generates measurable ROI.

Team leadership, coaching and mentoring

As part of our fractional CMO services, Michigan Creative actively mentors and oversees your internal marketing staff. We give them the opportunity to specialize and develop in our field. And, maybe even replace us one day.

Company culture 

A strong company culture is more than a perk now and days. Michigan Creative fractional CMO service allows you to position your brand for lasting success. It also strengthens your enticing company culture.

Recruitment/Talent Retention

Well-defined hiring and staffing paired with a great company culture. This has the power to attract new talent, encourage productivity, and support retention

Measurable results

Michigan Creative fractional CMO services fills your marketing funnel with prospective buyers, conducts active and ongoing lead qualification, and hands off hot leads to your sales team.

For more information on our Fractional CMO services or to see how this model works for you, reach out. We’d love to create with you!