Have you ever noticed that a lot of TV shows will cover up the brand names on things or turn them around in a shot so those names aren’t visible? Or just use things that are very obviously just props in place of those brand name products? On the other hand, a lot of shows will keep those brands in …
Logos are all around us. If you pay attention while you’re walking, driving, or just sitting around you will see how everything has a logo or brand that you recognize. People who design have a process of how they create logos. They make sure that people will remember and be able to point out a logo they recognize. It doesn’t …
Today I came across an awesome viral ad for Burger King. In San Francisco for Pride Week, Burger King added a new burger to their menu, the Proud Whopper. Every customer, of every orientation, looked so baffled by the new addition and would repeatedly ask, “What’s different about it?” Eventually when unwrapping their burger and tasting it, they come across …
I recently started my summer by working as a Graphic Design Intern at Michigan Creative. I remember starting at Olivet College and had no idea what I actually wanted to do for the rest of my life. That really seems like the hardest thing to figure out while growing up. I changed my major a couple times and ended up …
Although my role around here at Michigan Creative has become quite substantial in the last year, and I could continue to work here full time, I’m going to continue on the path of education. I believe one should never stop learning, and that’s exactly what I intend to do. Recently I was accepted to Kendall College of Art & Design …
Along with the rapid growth of technology and contemporary art, competitions between tops brands are kind of fierce. The marketers work with artists and come out with extraordinary ideas and features to suppress other brands. Being creative is the key to success here. Recently, a series of pictures designed by a Russian graphic designer has caught my attention. The pictures …
This week I would like to feature a new small business in the city of East Lansing, Michigan that seems to be flourishing. Michigan Creative strives to support a creative, local economy and nothing says creative like the newest bar in town, Hopcat. According to their description, Hopcat was envisioned, designed, stocked and staffed with one mission in mind: to bring you …
Let’s start off with what the word “optimize” really means before we dive into what it means for social media accounts. From dictionary.com: The definition I totally made up in my mind of what I think it means to optimize in terms of social media accounts: Optimize: To standardize all social media content, including, but not limited to: graphics, …
I have really struggled to create this post. One part of me is trying to analyze this video from a marketing standpoint but the other part of me is trying to analyze this video from an agricultural standpoint. Due to the nature of my blog, I will try to keep this as marketing-focused as possible. I’ll start with why I …
It is pertinent to remember how important it is to market yourself when trying to build a brand or business. Many people think they need to focus all of their marketing efforts on their business, but really, it will be you who is selling the business and the marketing that comes with it! As always, it’s a good idea to …
