‘Brazillionare’ Takes to Social Media for a Surprising Cause

Brazil’s most eccentric billionaire, Count Chiquinho Scarpa is no stranger to oddity. After the stir he raised when he announced his entire fortune would be willed to his prized cockatoo, you would think that nobody would be surprised by his antics, but his latest stunt has generated quite the buzz in the social media realm. With the idea of death …

Small Business Showcase: Jeanologie Boutique, East Lansing

This week’s small business showcase features a women’s boutqiue found in downtown East Lansing, Michigan by the name of Jeanologie. Jeanologie is a womens clothing store that offers hand-picked, high fashion styles inspired by the streets of New York. Founded in 2010 by Michelle Gross, a former MSU graduate, Jeanologie strives to be your one stop shop to find that …

Video Marketing

  Usually each time I write a new blog I try to decide between video and marketing, so this time I figured I would just combine the two. I mean, it is a pretty big deal! You can use a ton of different methods to market your business, but my personal favorite is video marketing (big surprise!). Whenever I see …

The Perfect Crossover of Angry Birds and Well-known Brands

Along with the rapid growth of technology and contemporary art, competitions between tops brands are kind of fierce. The marketers work with artists and come out with extraordinary ideas and features to suppress other brands. Being creative is the key to success here. Recently, a series of pictures designed by a Russian graphic designer has caught my attention. The pictures …

Tips for Effective Cross Cultural Communication

Usually when we find ourselves posting to Facebook or Twitter, we have an ideal audience in mind that we want to reach, impact, and connect with. As social media marketers, it’s a goal to captivate an audience full of diversity to effectively share your product or idea. The largest social media outlets may be global, but at times its difficult …