Let’s start off with what the word “optimize” really means before we dive into what it means for social media accounts. From dictionary.com: The definition I totally made up in my mind of what I think it means to optimize in terms of social media accounts: Optimize: To standardize all social media content, including, but not limited to: graphics, …
I have really struggled to create this post. One part of me is trying to analyze this video from a marketing standpoint but the other part of me is trying to analyze this video from an agricultural standpoint. Due to the nature of my blog, I will try to keep this as marketing-focused as possible. I’ll start with why I …
It is pertinent to remember how important it is to market yourself when trying to build a brand or business. Many people think they need to focus all of their marketing efforts on their business, but really, it will be you who is selling the business and the marketing that comes with it! As always, it’s a good idea to …
For those of you who don’t know what Shazam or a QR code are, let’s start at the beginning. Shazam was created in 2002 in an effort to “connect people in the UK with music that they heard but didn’t know” (according to their website). The app has since grown to connect over 350 million people to purchase, listen …
The internet is a wondrous place. You can find almost everything known to mankind and many things that mankind would be better off not knowing. I spend time there now and again, and I’ve noticed that sometimes people get so wrapped up on being part of the internet that they sort of forget how people interact in the real world. …
Yes, I have called Comic Sans evil. For those of you who don’t know what I’m talking about, this is what the Comic Sans font looks like: Now, it’s not that I hate this font for being the font it is. It works nicely for things like birthday cards and children that are learning to type. When it bugs …
After writing my blog two weeks ago on Pinterest lingo, I have had several requests to do the same for Twitter. Using 140 characters to get your message across and not knowing the language would make it difficult, but that’s where I come in! Since it’s launch in 2006, Twitter has grown substantially in popularity. By 2007, there was an average …
As a company with many part-time employees, Michigan Creative needed to find a way to organize ideas, thoughts, tasks, and to-do lists. It needed to be all in one place, easy to access, and easy to use. After doing some research, we came across an online system called Trello. Never heard of it before? Neither had we, but we are …
So I know that I have done a blog on Pinterest for Business, but I didn’t really explain how to use it! I thought that today we’d take a look at the basics of Pinterest: lingo, functionality, and overall instructions on how to use it. They say it’s always best to start at the beginning so let’s start with lingo. Lingo: …
Typography does more than just communicate messages with words. While the actual content of the copy is the main means of communication, the typography of the copy can be just as significant. Typefaces, fonts, and positioning of letters and words are important elements of typography that allow you to convey emotional messages. Sans Serif & Serif Typefaces Typefaces are especially important. …
