Whenever discussing what goes into effective web design, a number of prevailing and common trends are relevant when deciding between a simple or complex web design. Some of these are: Keep your website inline with your brand, including: Colors Font Logo use Break your content up to keep it easily digestible to the reader. Keep your CTAs (Call To Actions) …
A brand anthem video. You know it when you see it, or rather, experience it. It’s the North Face video that makes you want to venture into the wilderness and explore the unknown. The Nike commercial that personifies its slogan and lights your inner fire to strive and achieve physical feats. General Electric hits you straight on with its “Ideas …
No one knows your business like you do. That fact should be a source of pride and a testament to the tireless hours you have spent not just developing a product but cultivating a brand and earning a strong reputation among your clients, suppliers and competitors, as well as a respected place in your community. Having a singular insight into …
A rebrand is often the hardest and scariest part of any business attempting to change. Convincing others that this is the right decision and keeping your old, loyal audience is tricky. A rebranding process requires immense focus to pull off and Jagermeister is knee deep in a total rebranding process right now. I applaud them for trying to change their image. The …
Using Video To Tell Your Story Being able to tell your story through video, whether it be about your company or your personal life, is an essential component to showing people who you are and what your business is about. The video takes the power of an image and multiplies it over and over again because you no longer have …
About Michigan Business Rap Michigan Business Rap is a radio program which produces content that inspires ideas and helps move the business community forward. They bring Michigan business leaders together and have in-depth discussions that will educate and interest audiences. Brian the CEO of Michigan Creative was a part of a discussion that was about developing a brand identity style guide. …
Over the past couple of years Snapchat used to be thought of as a place to share pictures for a controlled period of time. However, as of recent, brands have started using Snapchat and has since turned Snapchat into a sports marketing machine. Let’s take a look at how the sports industry has used the photo sharing app to help …
4 Tips to Choosing the Right Marketing Company for Your Business While the online world can impressively provide endless possibilities for business owners, its vastness can sometimes be overwhelming and confusing. Particularly, choosing the right marketing company for your business can be a tricky and challenging affair. There are literally over 120,000 agencies in the United States alone and more …
As your customer or client, I want to meet you. I want to meet your business, and see how it’s run first-hand and what you do there. I want to see examples, smiling employees, and happy customers like me thrilled with the service they received. I want to see people coming in and out glad that they were introduced to …
Far too often in today’s marketplace are we expected to deliver on a consistent basis for our clients. Regardless of the circumstance, our clients ask for the best and assume nothing else. However, if they are paying you for your expertise, shouldn’t you deliver nothing but your best? How SharpSpring can Help Relieve your overworked and high pressured workday with …
