Swirls leading to the reason why video is king.

Why Video Reigns Supreme in 2024

Attention spans are shrinking, competition is fierce, and the digital landscape is ever-evolving. In this whirlwind, one marketing tactic stands out: Video. It’s no longer just a trend; video is essential for success in 2024. But why has video become the king of content? Let’s explore the compelling reasons: Engagement on Steroids: Videos capture attention like nothing else. Compared to …

Swirls and colors showing the different paths for content marketing.

Content Marketing Strategies for 2024

In the fast-evolving digital world, the pace of change in content consumption and creation is rapid. By 2024, we anticipate a blend of traditional and innovative content strategies. To remain competitive and keep content engaging, both businesses and individuals must keep ahead of these evolving trends. In the upcoming discussion, we will explore the key content types that should be …

One tree (symbolizing standing out) in the middle of a desert.

Social Media Success: The 4 E’s Framework

Remember the sinking feeling of scrolling through endless social media posts, searching for something engaging? Brands face that same struggle daily. Cutting through the noise and building a thriving community requires a strategic approach. Introducing the 4 E’s Framework: your key to social media success. Forget bland posts and generic engagement because the 4 E’s offer a roadmap to forge …

Brand Consulting: What It Can Do For Your Business

Marketing and branding are essential elements to the success of any business. These services can help you develop strategies, identify your target audience and develop the best tactics for reaching them. When it comes to growing your company, marketing is a crucial part of expanding. Business owners or CEOs can struggle to know where to turn or what questions to …

Person placing a red puzzle piece. Highlighted to symbolize significance and strategy.

Why Your Business Needs a Strong Marketing Strategy in 2023

Businesses that last throughout the years aren’t surviving by luck alone. They become very good at strategizing ahead of their competition. They’re adaptable because they’ve planned for possible adjustments. For continued growth and success, businesses plan for success. They plan for changes in the industry, analyze potential threats, recognize possible advantages, and prepare for the possibility of crisis. Businesses survive …

Sharing Your Vision, Telling Your Story

Effective communication and messaging have never been more essential. But, have you thought about how to tell your story? Is your delivery correct? Did you pick only the newsworthy information to share? The truth is that public relations is more than crafting a good press release or telling a fancy story. When done well, PR shares your vision, tells a …

Asset Management

The ABCs of Marketing Asset Management

Are you ready to see an improvement in your team’s effectiveness and productivity? Over the last few decades, technological advancements and the use of social media have more than tripled the ways that companies promote their brands. With so many kinds of marketing assets, how can a company manage them effectively? Following the ABCs of marketing asset management can improve …

More Than Marketing

MC Greenprint: Marketing Made for You

Why do we need a plan? Can’t we just go for it? These are questions we often hear when introducing the MC Greenprint. It’s not that we can’t simply run a marketing campaign. Without fully understanding your audience, what the message should be, or what you want to accomplish, it can be challenging to make that campaign successful. A successful …