There’s a problem that surrounds our industry. As a marketing company, we strive to be upfront and honest with every client. This is why one of our core values is ensuring others have a better day because you are a part of it. Every industry has positives and negatives to what they do. For our industry (marketing), we are constantly …
This year presented some new challenges for businesses. If anything, it’s taught us that no matter how prepared we are, there will always be a new hurdle to jump over. Running a business is hard. But, having processes and plans in place can help make it easier. No matter how this year went for you and your business, we implore …
Marketing for manufacturers is changing. For the last 30 plus years, manufacturers have relied on a few (what used to be) old-school marketing tactics like trade show lead generation, billboards, newspapers, cold calling, and networking. And, not to say that these are not still solid tactics to put into place. But, marketing is no longer just highlighting product benefits and advantages …
Brands can learn a lot by staying engaged and connected with their customers. With social media, digital marketing, and endless other platforms, it’s easier than ever for businesses to do, and consumers almost expect that personalized touch. Every brand should make it a point to connect with their audience. And, it’s no question that now more than ever our society …
There’s a strategy out there that focuses on attracting customers with valuable content. It’s called inbound marketing. Inbound marketing is a key strategy in marketing, yet many still aren’t privy to its benefits. It can especially be beneficial for small business owners without a large marketing budget. Inbound marketing is a methodology that encompasses creating content specifically designed to appeal …
As older generations prepare to leave the workforce, and technology continues to advance, you and your business must adapt to current marketing trends. With the rise of social media and the popularity of cellphones, there are some marketing tactics manufacturers may be missing out on. People now rely on technology like Google and Facebook to do the searching for them. …
If you’ve ever worked with a marketing agency then you understand the long and drawn-out process of submitting an RFP and waiting weeks. Then a meeting face-to-face for a pitch and presentation a fantastic proposal that’ll knock their socks off and wait some more. Then, you understand. If you haven’t, that’s even better. The current marketing model is broken. It’s …
Technology has become a staple in our lives. It has shaped the business throughout the world and is continuously changing every day. Much like fashion, technology has gone through various trends and fads. Social Media has become one of the biggest trends in history and has played a vital role in how business is conducted. Knowing what’s happening in the …
Graphic Design is “the art or skill of combining text and pictures in advertisements, magazines, or books.” As a highly visual society, we cannot seem to go a day without noticing the golden arches, that is McDonald’s or the goddess of Starbucks. These are just a few of the worldwide logos and designs behind strong brands. Often time’s people think …
While industry growth is a positive thing, especially for the manufacturing industry and skilled trades, it can also bring with it a series of struggles. Michigan Creative talks with executives in these industries daily about the problems faced in these industries. Because of these growing pain points, we wanted to discuss some things for manufacturers and skilled trades to look …
