No matter how much energy and focus you put into marketing throughout the year, developing an effective marketing strategy first will always help you bring in better results. As the year starts to come to an end and we begin our Q4 reviews, time is still marching forward, and 2023 is ready to get started. If you’re reading this and …
If you are reading this article, you already know we are a creative team, but our team is way more than just creative. While we are a very innovative bunch, one thing that separates us from other creatives is, we have a unique way of doing things. I know you’re probably thinking, everyone does, but hear me out. We’re not just …
When it comes down to it, messaging and branding can make or break a business. You can have one of the best businesses in the nation, but if your messaging and branding aren’t correct, how will they know? Whether you are a small business just starting out or you’ve been around for 100 years, your brand and the messaging that …
There’s no system for creativity, no step-by-step instructions etched into stone, and no limit on the ideas you can create. When it comes to advertising and marketing, the power of storytelling is what will support those creative ideas. As a company with creative in its name, Michigan Creative can find the unique story behind your company or products and separate …
The backbone of every strategy is based on a creative idea, and most of those creative ideas are fueled by extensive research and detailed insights. But before the research, a more in-depth process takes place, the listening phase. A big part of our creative strategy process relies on listening and problem-solving. Creative strategy is the MC method to problem-solving. What …
The new year is right around the corner, so your company needs a plan for its updated marketing efforts. A lot can change within a year, and many of the ideas and techniques you used this time will be obsolete in the next. Luckily for you, Michigan Creative has a few innovative ways your company can get ahead of the …
Why do we need a plan? Can’t we just go for it? These are questions we often hear when introducing the MC Greenprint. It’s not that we can’t simply run a marketing campaign. Without fully understanding your audience, what the message should be, or what you want to accomplish, it can be challenging to make that campaign successful. A successful …
A marketing plan, like our MC Greenprint, is a document that optimizes your marketing strategies. As a company, these plans are necessary because they establish a paved path for your growth. The MC Greenprint and other marketing plans should include SMART objectives utilizing resources, insights, timelines, and other metrics to keep your business on track. It gives your business direction, …
It’s no secret that sales don’t exactly appear out of thin air. In fact, increasing sales is a common marketing objective. The truth is marketing is what nurtures your sales, and this begins through the different marketing decisions your company makes. Every potential sale needs its very own type of care, which is a perfect example of why you should …
Have you ever built furniture with directions that don’t quite make sense? Sometimes the instructions are misleading, or the diagram shows pieces you aren’t even sure you have. It can be difficult to create the finished piece. Without clear direction, you might have to tear everything apart to start over again. No one wants a shaky, uneven piece of furniture. …
