No matter how much energy and focus you put into marketing throughout the year, developing an effective marketing strategy first will always help you bring in better results. As the year starts to come to an end and we begin our Q4 reviews, time is still marching forward, and 2023 is ready to get started. If you’re reading this and …
Comparative analysis is one of the most useful tools for companies looking to dive into an already well-established industry. Even if you’re already an industry trailblazer, there’s so much benefit to analyzing what businesses in your industry are doing. We do this for our clients using the SWOT method, helping them see the strengths, weaknesses, and opportunities of their company …
When spending money on any marketing or advertising initiative, it’s important to be sure you’re targeting the right people. Without the proper audience targeting, you could be wasting your money with little to no ROI. SWOT Analysis The first step to finding your desired target audience is to perform a SWOT analysis of your firm. A SWOT analysis (Strengths, Weaknesses, …
