No matter how much energy and focus you put into marketing throughout the year, developing an effective marketing strategy first will always help you bring in better results. As the year starts to come to an end and we begin our Q4 reviews, time is still marching forward, and 2023 is ready to get started. If you’re reading this and …
Almost everyone in a creative field or industry has a creative process, but that’s not to say it’s easy to find what works. If it’s not already defined, it becomes a struggle to figure out your process and maintain it as a practice for generating the next idea. Once something works, you’ve struck gold. You no longer have to stress …
The backbone of every strategy is based on a creative idea, and most of those creative ideas are fueled by extensive research and detailed insights. But before the research, a more in-depth process takes place, the listening phase. A big part of our creative strategy process relies on listening and problem-solving. Creative strategy is the MC method to problem-solving. What …
Why do we need a plan? Can’t we just go for it? These are questions we often hear when introducing the MC Greenprint. It’s not that we can’t simply run a marketing campaign. Without fully understanding your audience, what the message should be, or what you want to accomplish, it can be challenging to make that campaign successful. A successful …
A marketing plan, like our MC Greenprint, is a document that optimizes your marketing strategies. As a company, these plans are necessary because they establish a paved path for your growth. The MC Greenprint and other marketing plans should include SMART objectives utilizing resources, insights, timelines, and other metrics to keep your business on track. It gives your business direction, …
Have you ever built furniture with directions that don’t quite make sense? Sometimes the instructions are misleading, or the diagram shows pieces you aren’t even sure you have. It can be difficult to create the finished piece. Without clear direction, you might have to tear everything apart to start over again. No one wants a shaky, uneven piece of furniture. …
