our ideas

Marketing Done Differently

Marketing Done Differently tagline for Michigan Creative

There’s a problem that surrounds our industry. As a marketing company, we strive to be upfront and honest with every client. This is why one of our core values is ensuring others have a better day because you are a part of it. Every industry has positives and negatives to what they do. For our industry (marketing), we are constantly being told, “I hate marketing companies!” or “I’ve tried a marketing agency and they just don’t work for me.” We’re here to let you in on a little secret, we hear you, and we are working to change this stigma that surrounds our industry. We understand why some think this way, and you can’t change the past. However, we can show you how we are changing the future.

We’re not ones to sit back and let a problem keep going. We are problem solvers, so we are working to fix this stigma. We understand why marketing agencies get this bad rep. But, that doesn’t mean we’re going to ideally sit by and let this negative connotation reflect badly on all marketing companies. We are working to fix it, and that starts with doing marketing differently. This is why we stress learning everything we can about our clients business. We want to learn the pain points of our clients’ business. What drives their business? What has worked for them in the past and what hasn’t? There are so many factors that come into play when creating a marketing strategy or branding a company. One of those major factors is knowing the in’s and out’s of the business you are marketing.

This is where our new model comes into play. Yes, we can create a “greenprint” to show our potential clients something pretty. We like to think of it as a our personalized blue print or roadmap. But, without the proper research, placement, data, and so much more, a blueprint is only going to get you so far. This is why it’s crucial to our team to learn the industries in which we work. We love talking to clients and getting to know their business. We want our clients to feel secure and trust us. To our team, that’s just part of doing business (call us old school). We felt a need to do something different than we’ve done before, which is why we are now doing marketing differently.

Case Study: True Lacrosse

We encourage everyone with a negative stigma about marketing companies to give us a call. We’ve built Michigan Creative on helping other businesses grow. Our team does what we do because we are fully passionate about it. This is more than just a job to us. Not only do we live to create. We are problem solvers who know every problem has a solution. We try to ensure those we come into contact with have a better day because of it. Finally, we are leaders because great leaders make everyone around them better, and that’s what we aim to do. This is marketing done differently.