Michigan Creative recently partnered with a marketing automation platform called SharpSpring. You may ask what marketing automation is, exactly, and we’re here to answer your questions! Marketing automation is a suite of tools used to drive more leads, convert those leads to sales, and demonstrate ROI. In other words, it allows us to optimize each phase of your marketing funnel. …
While conversion rates are not everything in marketing, they are one of the most important things. This number represents the rate at which all the people who visit your website do something, such as making a purchase or otherwise, rather than nothing. This is crucial data to know in regards to how many potential customers you convert into actual customers …
A picture may be worth a thousand words, but according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. This value is only increasing according to Cisco, who says that in 2017, online video will account for 69% of all consumer internet traffic. One possible reason for the growing value could be because …
As a startup, you are probably aware that marketing is important in order to gain more exposure for your brand, product, or company. In the rapidly growing and advancing digital era, content marketing has become more relevant in order to draw in customers, clients, and visitors over a variety of platforms. Content marketing is a strategic marketing approach focused on …
Did you know that if a goldfish and a person watch the same video, the goldfish may watch for longer? The average human attention span is about eight seconds, and it speaks to the importance of quality content. Thanks to platforms like Youtube which allow their roughly one billion users to createas well as engage, people are critics more than ever. No audience will tough out 5 …
First and foremost it goes without saying every business wants to advertise wisely, without spending large amounts of money on that advertising. A primitive step in gaining fruitful exposure is in the selection process, of a well-targeted audience. The ultimate goal of any business is to capture, inspire, and motivate their audience to act and stand behind their company. The …
The trouble with creating video content is getting it out there for people to see. There is an abundance of content out there, so how do you market your video blog? How do you get people to choose yours over somebody else’s? With a little planning and strategy you can set your video blog up to gain some starting views …
According to the 2014 Social Media Marketing Industry Report; 92% of all marketers indicated their social media use generated more exposure, 80% of marketers reported that social media increased traffic to their business, and 72% used social media to develop loyal fans. We notice that social media marketing is a fantastic way to gain more exposure, but how can you …
Branding has evolved just as much as marketing has evolved. Your brand is best described as reputation through familiarity; when someone glances at your logo from across the street, their mind jumps to any number of experiences. Your goal is to develop a brand where a glance is all it takes to communicate what doesn’t need to be said. Because …
Long or short? That is the question. Hopefully by now you know how important using video for you business is. If you don’t, you should know that video will help your business connect with consumers in a more creative and engaging way. The next step is to actually create that content. There are a multitude of factors to consider when …
