“Brandards” {brand standards} are your friend. So, what exactly are brand standards? They are the guidelines that bring your the entire look of your business, as well as all of your marketing materials, together. Brand standards help you to set your business apart, while creating exposure to your brand. Brand standards can be thought of as keeping consistency, which helps …
You can never be too effective at content marketing, and this is a goal we at Michigan Creative are constantly striving toward. While your business may already have a content marketing strategy in place, you may notice that you’re not reaching the clearly defined audience you set out to. If you, as a business owner, find yourself in this position, …
If you’ve been keeping up with our blog, you know how important video AND a good website are to any successful business (or any business that wants to be successful). You know that it’s always a good idea to incorporate videos into your website, but how much is too much? What degree of visibility is just the right amount to …
Michigan Creative provides expert services to help Michigan’s economy prosper; we work with clients to transform their marketing efforts into Marketing Machines, something that works for them 24/7. When an organization says it’s purpose is to add value to its community, the work culture shouldn’t be the average office shift, which it definitely is not here at Michigan Creative. I’ve …
Rebranding your business is a big step, and one that should not be taken lightly! It’s a lot of work and can take a lot of time… But it’s worth it. Let’s start off with a little bit of basic information on rebranding. If you decide that your business needs a little something, something new and exciting, you’re probably (definitely) …
Marketing is an integral part of any business venture. In the past, marketing just consisted of a few people in the room who had a good sense of what consumers like to engage in; today, we live in a different world. The kind and method of marketing, along with which audiences you want to reach out to, are various and …
As a business owner, you may have looked into the trend of content marketing and decided right away that it was the best strategy for your company. After implementing your content marketing strategy, you find yourself disappointed that you aren’t getting the traffic you expected… If you’re wondering what’s going on, keep reading for some reasons as to why your …
Business ownership requires leadership skills, teamwork, an entrepreneurial spirit, methods that work and an audience to support it. In other words, running a business requires basic resources in order gain access to even more resources. For a small business, different types of resources like money and time aren’t readily available to waste. A business plan needs to be spelled out …
Here at Michigan Creative we’re all about interacting with as many individuals as possible, while offering them excellent services. When marketing and sharing your own content, it’s important to know the best times to post on social media. The optimal posting times for each social media network differ greatly depending on the platform, as well as the purpose of the network. …
Marketing the Trades to the New Generation How many students do you think dream of working in the trades? Not many. Is this because it is a career path they would not flourish in? Of course not. It is because they are not presented with the information, opportunities, and benefits this path can provide. Not only are schools not encouraging …
