The deepest purpose of a business is to improve the lives of the people that work there. I heard that on a podcast while I was working out. I got off the machine I was on, it was a good excuse not to exercise, opened up Evernote and typed it in so I could write this blog. It is what …
Look, we get it. Being at work is not the same as sitting on an island looking at an easel and painting a watercolor of the beach. Before you zone off into a daydream about that what colors you want to put into your island painting, remember that you can be creative at work, too! I know, you were hoping …
“Look behind any creative success story and you’ll usually find a great team, a group of passionate people who raised each other’s game.” (Christian Jarrett) Creative collaboration in the office here at Michigan Creative is key and I really don’t think I could find a more perfect quote to describe this company if I tried! By this point, I’m sure …
What’s your trade? Graphic design, video production, photography, public relations, education, engineering? Regardless of what career path you follow, creativity is needed; whether it be coming up with a new way to teach your first graders, or creating a full length feature film. Creativity involves gathering inspiration from your past experience and knowledge, and making something completely new. We all …
When is the last time your business’s website got an overhaul? If not recently, you should get on that! Many businesses overlook the importance of having a presence on the internet. But what they aren’t realizing is how relevant the internet is becoming when it comes to business and customer relationships. While it still is possible to utilize the classic …
When you think of any brand, what is the first thing that pops into your head? Probably their logo, right? Then it’s certainly doing its job. Creating a logo for your brand is one of the most important things you can do. It establishes a visual connection and makes your brand more relevant and recognizable. When creating a logo, there …
Tips For Graphic Design Do you think you have what it takes to create awesome designs and graphics? You would be surprised at the amount that you could do with just knowing a few tips and tricks. Spending some time on creating attractive graphic design will help your business appear more professional and aesthetically pleasing to your audience. All it …
Consumers no longer want to be sold something; they want to buy it. They want to engage, explore and reach an informed opinion, not be told of one. This nuance describes both the value of content marketing and why it’s a healthy habit to help businesses prosper. What Is Content Marketing? Content marketing is a strategic approach designed to create …
As a young person in my senior year (what!?) of college, it’s a little crazy to think I’ll be going out into the real world (or back to my parents’ house) in just a few months. How am I ready for the workforce? I’m actually about to go to a career fair later today, and I couldn’t be more nervous. Even …
I recently started my summer by working as a Graphic Design Intern at Michigan Creative. I remember starting at Olivet College and had no idea what I actually wanted to do for the rest of my life. That really seems like the hardest thing to figure out while growing up. I changed my major a couple times and ended up …
