When it comes down to it, messaging and branding can make or break a business. You can have one of the best businesses in the nation, but if your messaging and branding aren’t correct, how will they know? Whether you are a small business just starting out or you’ve been around for 100 years, your brand and the messaging that …
Have you ever gone grocery shopping without the list of specific ingredients and items you needed? The trip probably took twice as long as you expected, and you walked out having spent money on things you didn’t even need. In everything you do, whether it’s in your personal life or business, a plan always helps. A plan is where your …
Content and design go hand in hand. While it’s easy to focus solely on creating quality content, expert design elements elevate content and take it from good to great. Web Design Good web design is essential to maintaining a functional and visually appealing website. A poorly designed website can make content difficult to find, read, and comprehend. Website visitors should …
Almost every time we turn around, there are new online channels to explore, growing trends to hop on, and more attention-grabbing content to consume. Sometimes it feels like the digital world is leaving us in the dust! Don’t worry, we can feel it too. We’ve put together some tips for increasing your digital presence this year. Let’s dive in so …
You’ve probably heard us say it before, but at Michigan Creative, we believe everyone we meet should have a better day. It’s one of our core values, and it can be boiled down into two words: be kind. Kindness in the workplace is crucial to maintaining a respectful, fun, and safe environment. Here’s why: Kindness Creates Leaders Leadership is another one of …
For companies that work in the communications industry, there are a lot of marketing agencies that avoid having necessary conversations with their clients. They use cookie-cutter marketing strategies to “get the job done”, but there is no explanation of the process behind the methods they implement. This process is where Michigan Creative differs strongly from other marketing agencies. Consider us …
The word creativity can sometimes get a limiting rap. Common associations include painting, drawing, and anything else you can fit on a canvas. However, at Michigan Creative, we believe creativity goes beyond the canvas. We bring it into everyday life to liven things up and strengthen business and marketing strategies through creative problem-solving. We like to put it this way …
Leadership is an essential component when it comes to running a business. A leader provides guidance and advice and lets us know what to expect next. There are so many different moving pieces when it comes to leadership- half the time, many of us wonder if we’re even doing it right. Then, one day, you see the robust team you …
Are your marketing efforts missing the mark? Do you have a small marketing team that is frequently overwhelmed or no marketing team at all? Are inconsistent results making you frustrated? If you answered yes to any of those questions, you could be a perfect fit for our FCMO program. As a full-service agency, we can support your marketing efforts in …
So you want to start a business, eh? Every great business starts with a dream. But how do you get that dream off the ground? You need to develop a business strategy. A business strategy is a clear set of plans, actions, and goals that outline how your business will compete in a particular market (or markets). Every great company begins with …
